TLDW: UMG & Facebook/Meta are partnering to have UMG artists release music through IG and having song shares/reel remixes count toward a sale of a song/album instead of a stream.

What’s Mal take on it because I believe the opposite of what he believes automatically

so basically UMG saw how successful the carti songs were on IG and now they wanna capitalize on that with even more bullshit loopholes?

You lost your rabbit ass mind if you think im pressing play on a mal video lmao

Literally can’t have a single thing anymore without money hungry suits tryna get a slice. Genuinely exhausting

Worst podcaster of all time 🔥

What if the way to get people to listen to more music...is by actually signing real talent instead of flash in the pan acts who trended on Tiktok...and then develop that talent into making music that can stick...and then doing proper promo and marketing for them and their singles?

Crazy idea I'm sure.

Mal has a slappable ozempic face

no, its just another added avenue that is moreso for the label/artists than consumers

I'm confused, haven't reels already counted towards streams?

gotta be cuz who is habitually listening to music on IG?

This s*** is exhausting. I'm going back to buying CDs.

cost too much money

yeah and you cant search people out outside of a post neither - unless they make it like some myspace s*** where you can listen and/or put songs profiles but even then its the same thing

streaming is great for labels, not th eartists, this is just another avenue for labels to consistently use their artists on other platforms in a copyrighted, pay out and papertrail type of way

Talented people want money and fair contacts lol. Motherfuckers chasing trends want a quick buck and will sign anything. The idea is that it's cheaper for these labels to take chances on literal, untalented nobodies trending on Social Media vs someone with real buzz and talent, 100 times over.

They'll keep signing social media duds, until they get that 1 star they can make 1000x profit on, then they'll sign him/her to a real contract.

Well then they can continue losing money on these flop artists and their arena tours they can't sell out while desperately tryna squeeze pocket change out via streaming tricks and loopholes

spotify fumbled they shoulda let artists upload stories on their spotify profiles

mind you this sounds horrible but still

They are but they’re adding shares to the mix so sharing a song that’s uploaded to IG can count as a sale

Most Labels follow trends, not make them

If cheaper to sign an artist with some sort of buzz and virality then put money into artist development and hope the investment pays off

capitalism never relied on common sense

And A&R teams have deadlines to meet per contract, which these days can be quickly met by signing artists with large social media followings than waste money and time doing proper development.

Shareholders want their returns, they don't care about artist development if it ain't bringing in easy money. So labels follow their wishes.