All this commotion with Whole Lotta Red got me thinking . . .?

What are some of the worst album rollouts from major artists?

As mentioned, Whole Lotta Red rollout been an absolute shambles from start to finish, disrupted by leaks, clear changes in artistic direction, hype deflated by underwhelming high-profile features, and unforgivably cryptic posts on social media that went f***ing nowhere

TE$TING also a total mess, inb4 Rocky sipping on milk pic itt

Birds in the Trap from Travis is another awful rollout that comes to mind as well, Travis said on June 28th that the "album was coming in a week" - July 27th announces it's coming out August 5th at a live show - August 22nd he cancels all EU shows as the album is still being mixed

The LIR2 rollout was the most annoying s*** i ever seen

testing no contest

the big gay /thread

ANTI by Rih as well was all over the place, FourFiveSeconds never ended up on the project and she dropped it on a random ass Wednesday

might get hate given the site but every Kanye album since yeezus has had a mess of a rollout

TLOP rollout was legendary

But yeah beyond that agreed

Wyoming-era (apart from Pusha) was a mess, Yandhi/JIK era was then even somehow worse

And even right now, we are in the midst of another directionless rollout

TLOP was memorable for sure but it was also a mess with days of not knowing when the album was coming and being tidal exclusive for a period

kendrick current rollout

Blonde rollout the worst s*** ive experienced

Nooooooooooooooooo

you beat me to it

i am about to rewatch first time since 2019, back when there was a hot album every week all year round :(

Octavian

hot take - MBDTF

I remember bumping every good friday joint.

then the album drops, and i have 90 percent of it already memorized.

my s*** might go platinum first week

DONDA

Testing was bad. Like really bad

Blonde was amazing and successful in every aspect

the album was good the rollout was garbage

donda

Disagree. It was clearly super planned etc with the boys don’t cry magazine pop ups. Was crazy having endless drop then blonde 2 days later

whatever frank is doing rn is pretty s***

that new gambino record had a pretty obnoxious and snobby rollout

This year def WLR, other years I'd say Kanye's album rollouts for Yandhi/DONDA has been pretty f***ing wack as well.