has this been posted yet cos i’m crying
Kanye is a marketing genius! All hype for one jacket, selling like it’s PS5 and getting out of stock and then release more GAP stuff later = $$$
Kanye is a marketing genius! All hype for one jacket, selling like it’s PS5 and getting out of stock and then release more GAP stuff later = $$$
i think he realises drip feeding it will generate more hype then he can do a massive drop with an album possibly
jacobs been involved, he's commented on yzygap stuff on IG.
makes sense too, he's big on the neoy2k vibes, just started heaven brand
i have the purple pair of heaven denim pants, but never knew marc jacobs was actually a part of this like that
Kanye is a marketing genius! All hype for one jacket, selling like it’s PS5 and getting out of stock and then release more GAP stuff later = $$$
and people say this man crazy
Announce partnership
Do nothing for a year
Drop blue jacket
Leave GAP deal
Refuse to elaborate further

GAP blocking YZY comments on IG
It's over
All I see are YZY comments lol
Where they blocked
My brothers girlfriend works for GAP
She put up a snapchat of YZY with Ye's face with the blue back drop
No info though..."We get a 48 hour warning from Kanye if we're lucky"
My brothers girlfriend works for GAP
She put up a snapchat of YZY with Ye's face with the blue back drop
No info though..."We get a 48 hour warning from Kanye if we're lucky"
My brothers girlfriend works for GAP
She put up a snapchat of YZY with Ye's face with the blue back drop
No info though..."We get a 48 hour warning from Kanye if we're lucky"
even if this is fake it's still funny seeing that same Ye pic used for everything
“The YZY + Gap collaboration brings a long-awaited collection of modern aesthetics and elevated essentials for men, women and kids” I only just realised this comes up in Google results from the Gap website
feel like hype for this has dropped so hard cause nobody f***ing knows what's going on, what's even releasing uunder yzygap or when s*** is dropping
what if this was all a ploy to s*** on gap, make them know they need him, and then he lets gap finally die
what if this was all a ploy to s*** on gap, make them know they need him, and then he lets gap finally die
feel like hype for this has dropped so hard cause nobody f***ing knows what's going on, what's even releasing uunder yzygap or when s*** is dropping
The curse of Kanye releases