HERE COMES KANYE
Gap Inc. releases quarterly results on May 27
The company has said its flagship brand’s Yeezy line is on track to launch by the end of June
Gap is counting on its Kanye West partnership to revive sagging sales
This may be the week we finally get some details on one of the biggest experiments in mass retail. Gap has said little about its partnership with Kanye West since announcing the deal nearly a year ago (West, of course, has had plenty to say, though little about the clothes themselves). Gap desperately needs this collaboration to succeed. It’s closed stores, sold brands and cut costs, but that alone won’t begin to reverse two decades of declining sales and fading cultural relevance.
Yeezy is a big, big swing at putting Gap back in the fashion conversation, and the company hasn’t been coy about the line’s importance to the brand’s future. The company expects revenue from the line to top $150 million in 2022, its first full year, according to documents reviewed by Bloomberg. That projection is, if anything, conservative: Adidas sold $1.7 billion in Yeezy sneakers last year, according to Bloomberg. The difference is that Adidas is one of two brands securely atop the sneaker marketplace. But the basics category grows more crowded by the day and Gap isn’t the only struggling mall brand pinning its future on a high-profile designer.
The Bottom Line: The real question is whether the Yeezy halo will carry over to the rest of the brand and if West’s fans will even notice there are other clothes for sale (that is, if they ever even set foot in one of Gap’s hundreds of stores).
HERE COMES KANYE
Gap Inc. releases quarterly results on May 27
The company has said its flagship brand’s Yeezy line is on track to launch by the end of June
Gap is counting on its Kanye West partnership to revive sagging sales
This may be the week we finally get some details on one of the biggest experiments in mass retail. Gap has said little about its partnership with Kanye West since announcing the deal nearly a year ago (West, of course, has had plenty to say, though little about the clothes themselves). Gap desperately needs this collaboration to succeed. It’s closed stores, sold brands and cut costs, but that alone won’t begin to reverse two decades of declining sales and fading cultural relevance.
Yeezy is a big, big swing at putting Gap back in the fashion conversation, and the company hasn’t been coy about the line’s importance to the brand’s future. The company expects revenue from the line to top $150 million in 2022, its first full year, according to documents reviewed by Bloomberg. That projection is, if anything, conservative: Adidas sold $1.7 billion in Yeezy sneakers last year, according to Bloomberg. The difference is that Adidas is one of two brands securely atop the sneaker marketplace. But the basics category grows more crowded by the day and Gap isn’t the only struggling mall brand pinning its future on a high-profile designer.
The Bottom Line: The real question is whether the Yeezy halo will carry over to the rest of the brand and if West’s fans will even notice there are other clothes for sale (that is, if they ever even set foot in one of Gap’s hundreds of stores).
So nothing new
Would be down to buy some Ye x Gap
I have never owned KW merch/ products and it‘s about time
Would be down to buy some Ye x Gap
I have never owned KW merch/ products and it‘s about time
not even yeezys?
not even yeezys?
Nah man too expensive for shoes imo
So nothing new
Essentially but now there’s more hype for the meeting on the 27th which I truly doubt they will not mention anything
KayCyy says AOTY SOONR
https://instagram.com/stories/kaycyy_pluto/2580114495500129393?utm_source=ig_story_item_share&utm_medium=copy_link
KayCyy says AOTY SOONR
https://instagram.com/stories/kaycyy_pluto/2580114495500129393?utm_source=ig_story_item_share&utm_medium=copy_link
HERE COMES KANYE
Gap Inc. releases quarterly results on May 27
The company has said its flagship brand’s Yeezy line is on track to launch by the end of June
Gap is counting on its Kanye West partnership to revive sagging sales
This may be the week we finally get some details on one of the biggest experiments in mass retail. Gap has said little about its partnership with Kanye West since announcing the deal nearly a year ago (West, of course, has had plenty to say, though little about the clothes themselves). Gap desperately needs this collaboration to succeed. It’s closed stores, sold brands and cut costs, but that alone won’t begin to reverse two decades of declining sales and fading cultural relevance.
Yeezy is a big, big swing at putting Gap back in the fashion conversation, and the company hasn’t been coy about the line’s importance to the brand’s future. The company expects revenue from the line to top $150 million in 2022, its first full year, according to documents reviewed by Bloomberg. That projection is, if anything, conservative: Adidas sold $1.7 billion in Yeezy sneakers last year, according to Bloomberg. The difference is that Adidas is one of two brands securely atop the sneaker marketplace. But the basics category grows more crowded by the day and Gap isn’t the only struggling mall brand pinning its future on a high-profile designer.
The Bottom Line: The real question is whether the Yeezy halo will carry over to the rest of the brand and if West’s fans will even notice there are other clothes for sale (that is, if they ever even set foot in one of Gap’s hundreds of stores).
can someone plz explain to me why kaycyy pluto is still being posted in the kanye west 10th solo album thread in the year of our lord 2021?
can someone plz explain to me why kaycyy pluto is still being posted in the kanye west 10th solo album thread in the year of our lord 2021?
Will never understand lmfao
KayCyy says AOTY SOONR
https://instagram.com/stories/kaycyy_pluto/2580114495500129393?utm_source=ig_story_item_share&utm_medium=copy_linkF*** this cracked out, Snoop ed offspring, noodle head ass, mother f***er.
He's been saying that since this time last year.
KayCyy says AOTY SOONR
https://instagram.com/stories/kaycyy_pluto/2580114495500129393?utm_source=ig_story_item_share&utm_medium=copy_linkalso just posted a new ye beat
ye in drake’s artist of the decade video
Is that not Rick Ross?
Silouette looks noticably fatter than kanye
Is that not Rick Ross?
Silouette looks noticably fatter than kanye
Looked like Ye to me