I remember at the end of this episode Kanye was performing Big Brother and then Jay Z surprised and came out and performed Encore I believe.

Love that song

Ye was the underdog for sure then

Crazy how things turned out

Ye, the goat. Graduation is a classic.

Legendary s***…’death of gangster rap’ lmao

Hes NOT going to f*** you

50 struggled a lot with Interscope at that time I remember

He's right from a sales standpoint, The Massacre did 1M first week and Late Registration did 600k the same year

They pretty much switched spots with Curtis and Grad

Yeah but I'm going to F*** him. Any problems?

doja cat vs for all the dogs

Doja loses pretty badly my friend

50 really dropped the ball. everyone threw out their baggy jeans and for the next 10 years everyone was wearing skinny jeans.

Throwback to KRS siding with 50 lol

oh im not disagreeing i just didnt know wtf he was typing

this was a crucial moment in music shifted completely off the need to employ some sort of gangster persona to be a legitimate rap superstar

Damn, this whole interview is like a perfect prediction of the future. I wonder how he feels today knowing his sentiments back then are now the norm. Good questions too

Bro spoke on sales as an argument metric, music becoming microwave (here today gone tomorrow), is it hiphop, ringtone rap, innovation and what rap should be and where it is/going

Tyler

Ye was on that AMV nerd wave back then

If anything it was just good for sales for both artist and labels

This was lowkey not a good moment for hip hop

Pitting two different subgenres against each other commercially in the long term has seriously inhibited the commercial market for hip hop music. Also invited a lot of non-hip hop fans into the culture who mocked any sort of grittier, "hood", raw hip hop as having less musical value, which did a lot of damage to hip hop and inspired the reaction of increasingly monotonous, bland "street rap" that everyone complains about here because we were all tired of listening to squeaky clean "experimental rap" made by college kids.

Man I remember watching this live

Like the idea of Future and Kendrick "breaking new ground" by collaborating on the "Mask Off" remix only seems groundbreaking if you don't have a better grasp on rap history. In 1990 Chuck D, Ice Cube, and Big Daddy Kane collabed on one of the best songs of the year for one of the most commercially successful rap albums of the year as well, with Chuck being the more overtly political artist, Cube being the street artist, and Kane being the lyrical b-boy. That wasn't considered particularly unique or groundbreaking until hip hop got increasingly splintered apart from itself as a commodity versus its origins as a culture

Same with OutKast regularly jumping between dirty south type music, conscious hip hop, experimental hip hop, and even outside of hip hop entirely.