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  • Dec 17, 2025
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    1 reply
    TheFader

    What are you considering “visuals”? Just music videos?

    It's not just a music video though. Whatever look and personality you cultivate is going into that. The single you're pushing is going into that. Everything kind of meets there.

  • Dec 17, 2025
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    1 reply
    Benny Boy

    It's not just a music video though. Whatever look and personality you cultivate is going into that. The single you're pushing is going into that. Everything kind of meets there.

    That’s a separate convo from just music videos then

  • Dec 17, 2025
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    1 reply

    In his statement today (December 17), Cohen directed fans to YouTube’s own charts as an alternative to Billboard’s lists.

    “If you’re curious about what music is making waves on YouTube, you can visit our charts,” he said.

    We're good.

  • FREE 💜
    Dec 17, 2025
    ·
    3 replies
    Gosh

    I'm reading between the lines and having a bit of foresight here

    Obviously it says why, it's just obvious they value themselves more than billboard values them, and the same billboard has been so s***ty lately, I wouldn't be surprised if Youtube took over 10-15 years

    Sooner because realistically it's the largest streamer for video and music once they drop a chart of any kind it's over for Billboard

  • Gosh

    Cant see how that they dont notice

    Maybe they are so expensive they look at it like a short term net positive

    if you thought the budget for videos was low now lol they will be non existent

  • FREE 💜
    Dec 17, 2025
    BRAVE

    Killing music videos is gonna be even worse for albums sales in such an increasingly visual world, and I highly doubt the industry recognizes that inevitable fact

    When Drake had tiktokers help him make Toosie Slide the music video died because it was one of the biggest artist in the world essentially admitting nothing he could make on his own was gonna outdo fans making their own music videos and choreography plus he didn't have to pay em.

    If you're a small artist you're better off paying a TikToker to dance to your song which is a shame

  • Dec 17, 2025

    Watching music channels and hearing a song for the first time through a music video is unmatched

    YouTube doesn't come closs sadly

  • Dec 17, 2025

    This a direct attack on NBA YoungBoy

  • Dec 17, 2025
    Dondada

    Youngboy in shambles

  • Dec 17, 2025

    Oh no, anyways

  • Dec 17, 2025
    Midzy

    In his statement today (December 17), Cohen directed fans to YouTube’s own charts as an alternative to Billboard’s lists.

    “If you’re curious about what music is making waves on YouTube, you can visit our charts,” he said.

    We're good.

    nba youngboy gonna be #1 for eternity

  • Dec 17, 2025
    Capri

    Just get rid of billboard altogether. Music would 100x better if there weren’t any spots to chase for popularity

    Labels, industry artists, and investors need a metric to quantify performance in a way that justifies their continued existence

  • Dec 17, 2025
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    2 replies

    Is this the end of music videos then?

  • Dec 17, 2025
    PAINMAN

    Is this the end of music videos then?

    spotify just added music videos

  • Dec 17, 2025
    PAINMAN

    Is this the end of music videos then?

    Lowkey

  • Dec 17, 2025
    TheFader

    That’s a separate convo from just music videos then

    And we're not having that convo about streamers

  • Dec 17, 2025
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    1 reply

    this probably won't kill music videos cuz people still make money and get attention off it but probably will kill visualizers and stuff like that as others have said

  • Dec 17, 2025
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    3 replies

  • Dec 17, 2025
    WRF

    Dumbass nigga lol

  • Dec 17, 2025
    WRF

    this today?

  • Dec 17, 2025
    ICEMAN KIR

    this probably won't kill music videos cuz people still make money and get attention off it but probably will kill visualizers and stuff like that as others have said

    I feel like you still need video for social media

  • Dec 17, 2025

    i hate this if this should mean that there will be even less music videos now and especially less music videos with quality and actual thought put into them

  • Dec 17, 2025
    WRF

    In the future everyone will have their own award shows and their own charts / metrics just to be self masturbatory and glaze themselves

  • Dec 17, 2025
    Gosh

    For sure, but Youtube are no slouches, and I'm not saying it will happen, but it certainty wouldnt surprise me

    People forgetting who owns YouTube. This s*** is very doable.