I think a more interesting conversation to have is how old stars aren’t being replaced anymore. Kanye had the second biggest song of 2005 with Gold Digger and Beyoncé had the biggest song of 2006 with Irreplaceable. Nearly twenty years later they both have the biggest songs of 2024 so far. This is unlike anything in music history before. Usually when the young people who define music grow up, the new young audience would create new stars of their own. Now we’re seeing the same people hold their spots on top for 15+ years. I think that’s partially what’s to blame for hip-hop’s decline in popularity. Drake, Kendrick, Cole, Future etc. are still the most popular but their presence isn’t allowing for new artists to redefine the genre. The old guard needs to fall before the new class takes it’s place
Yet yall don’t want to prop up anybody interesting
Rich Amiri makes good music for years and as soon as he starts pretending to be future he blows up and hits billboard hot 100 and somehow might be mainstream
Lazer Dim has every quality you could want in a rapper but nobody on here besides a few of us are hyping him up
Wolfacejoeyy is literally incredible and has a great voice but nobody on here hypes him up besides me
OsamaSon is making some of the best Carti / Future / Keef influenced music I’ve heard since Back From The Dead but not many ppl on here are hyping
YhapoJJ is doing early young thug level interesting things but only some people are hyping up him on here too
Idk I blame u f***s and labels/streaming at this point I’m tired of blaming artists when some of them drop incredible music but nobody wants to give it a chance
U are the funniest guy on this site i swear
It seems like almost everyone is agreeing the. Current group of "talent" is s*** and we need a new change.
Then, in 3 months some new guy who is the ideal stereotype of every bad trait we've listed in this thread will have a half catchy hook and we will fall over this person and act like it's the greatest thing we've ever heard.
And hip hop continues to crater.
Go back to when lyricism mattered and people actually have a f*** about what the artist was saying. When people started talking like actually giving s*** about what you rhyme was lame was the moment hip hop started falling off.
Nobody wants to hear complete gibberish with a decent beat for years on end. That's only cool when you've barely listened to music and you're a teenager.
Rap lost its musical touch over the years, culture got too lost in clout and toxic s***
Legitimately need a rapper who is just genuinely themselves. Isjt trying to project a fake image of being a gangster or playboy. Just a down to earth person who makes really catchy s*** and writes good lyrics.
Yet yall don’t want to prop up anybody interesting
Rich Amiri makes good music for years and as soon as he starts pretending to be future he blows up and hits billboard hot 100 and somehow might be mainstream
Lazer Dim has every quality you could want in a rapper but nobody on here besides a few of us are hyping him up
Wolfacejoeyy is literally incredible and has a great voice but nobody on here hypes him up besides me
OsamaSon is making some of the best Carti / Future / Keef influenced music I’ve heard since Back From The Dead but not many ppl on here are hyping
YhapoJJ is doing early young thug level interesting things but only some people are hyping up him on here too
Idk I blame u f***s and labels/streaming at this point I’m tired of blaming artists when some of them drop incredible music but nobody wants to give it a chance
Outside of lazer dim you’re naming niggas who make the same type of underground s*** that’s already popular lol
Literally acknowledging yourself that they’re knockoffs lol that’s even how you’re trying to explain their appeal
We’re f***ed
But Lazerdim is special
Legitimately need a rapper who is just genuinely themselves. Isjt trying to project a fake image of being a gangster or playboy. Just a down to earth person who makes really catchy s*** and writes good lyrics.
Not happening
I think a more interesting conversation to have is how old stars aren’t being replaced anymore. Kanye had the second biggest song of 2005 with Gold Digger and Beyoncé had the biggest song of 2006 with Irreplaceable. Nearly twenty years later they both have the biggest songs of 2024 so far. This is unlike anything in music history before. Usually when the young people who define music grow up, the new young audience would create new stars of their own. Now we’re seeing the same people hold their spots on top for 15+ years. I think that’s partially what’s to blame for hip-hop’s decline in popularity. Drake, Kendrick, Cole, Future etc. are still the most popular but their presence isn’t allowing for new artists to redefine the genre. The old guard needs to fall before the new class takes it’s place
The new guard needs to be good. Nigga acting like Nirvana and Green Day had to wait to blow up lol.
It still blows my mind when certain users here s*** on 2000's rap when 2000's rap produced some of the most timeless hits and bangers in hip hop that still live on today.
In Da Club, Flashing Lights, Lose Yourself, A Milli, Always On Time, Wobble, Made You Look, Dirt Off Your Shoulder, Hate It Or Love It, Hot N Herre, Day N Nite, Wobble, Frontin, Drop It Like It's Hot, Tipsy, Get Low, Ms. Jackson, Work It, Move B****, etc.
These songs literally get jammed more than many hit rap songs from this decade even by Gen Z.
Even 90's songs will often resonate with younger rap fans today more than today's rap songs.
"Ten Crack Commandments" wasn't even a single but at my last baby shower the younger relatives in my fam were rapping it word for word and getting hype.
Point out these users
Not happening
Then watch the genre continue to spiral.
Eventually, labels will get it and find someone like that to market. But they will take way too long to realize it.
I agree.
It's not even that rappers need hits or bangers. But you need to compensate for it with creative and artistic bodies of work or bars.
For instance, I listen to Denzel Curry and Vince Staples and obviously they don't make "music for the hoes" but they make up for it with quality records.
In the past, rappers who couldn't spit well or make focused albums at least were good hitmakers or made club bangers like Chingy, Tyga, and Magoo.
But, now they're not even skilled in that department either. I remember watching a club scene in Atlanta where Lil Baby was playing and not a soul was dancing or looking like they were having fun lol.
Not Finished goes crazy
Knew how it was gonna sound before I clicked but I guess i stand corrected
Sounds like an effeminate hate crime; aggressive whiteness.
Then watch the genre continue to spiral.
Eventually, labels will get it and find someone like that to market. But they will take way too long to realize it.
The genre’s mainstream appeal died with Juice and XXX. Gunna got lucky. That 50th anniversary Yankee Stadium party was a funeral.
Whats crazy is that yall are arguing in here but missing the fact that Billboard purposely sabotaged rap because rap was running the charts at the turn of the decade until they made all these excessive rule changes to benefit country/pop artists
What rule changes again?
I would say the fall off is a mixture of EVERYTHING rather than just blaming it on up comers…
Look at the rappers we had in the period where rap was its most popular
Travis Scott - Rodeo to Utopia
Drake - (I won’t include thank me now although I really like the album) take care/IYRTITL to FATD
Kendrick - GKMC to Mr Morale
Even smaller artists
Kid Cudi - kid named Cudi/MotM to Insano
Migos - Culture to Culture 3
I think it’s a fall off in quality from the majority of everyone in that genre.
No remixes, no mixtapes, hardly any rappers jumping on R&B songs.
I honestly can’t even remember the last new artist I was excited to hear an album from.
Legitimately need a rapper who is just genuinely themselves. Isjt trying to project a fake image of being a gangster or playboy. Just a down to earth person who makes really catchy s*** and writes good lyrics.
This rapper has never existed go listen to kid cudi or something Nigga wtf
The current era of rappers don't know how to make club hits, simply put.
We are in a period where rappers are just local gang members that have no real talent, no personality, nor know how to make catchy music. They are just rapping out a studio in their house for fun, no true passion. They didn't grow up obsessed with writing and creating music they just got bored and figured they could do it. The output they make appeals to a very specific demo (usually the hood in their local city). It's not music that appeals to a widespread mainstream audience.
Jack Harlow got the #1 song right now because he is a rapper who knows he isn't from the streets so he isn't trying to make a song about shooting 7 people. He focusing on making a catchy club hit.
Kanye, Drake, Cole, Kendrick, etc had so much appeal cause they weren't just portraying the generic trap king & jailbird image. That stuff does not go far and only appeals to a very narrow audience.
Hating on ppl who made they way out in favor of subran dudes who doing passion projects with they momma money is sick
Y’all niggas liked this too
zzz theres no chance that Rock goes mainstream anytime soon
Acting like pop punk didn’t run the 2000’s
I literally have the exact opposite opinion as you lol
Most of the best rap music of all time is literally just guys rapping for fun that aren't worried about being "catchy." That's like the root of the genre wtf
Also why are u saying "jailbird" are u like 65?
and people like you are why the genre is this way
Legitimately need a rapper who is just genuinely themselves. Isjt trying to project a fake image of being a gangster or playboy. Just a down to earth person who makes really catchy s*** and writes good lyrics.
That doesn’t have a trajectory as a ten year brand (not that I personally care just that’s why it’s not happening) and will eat itself the moment he reaches success lol
Hating on ppl who made they way out in favor of subran dudes who doing passion projects with they momma money is sick
Y’all niggas liked this too
Cole was in NY on a ball scholarship
Kanye maybe had financial assistance from his mom but it’s f***in Kanye Nigga lol
Kendrick was just from the hood you’re turning him not being YG or Nipsey into him being from the suburbs which is a whole nother thread on its own
Drake was a child actor who probably had more money than his mother
And even if they all came from “daddy’s money” that still would be an oversimplification of the concept that inner city trendy rap acts like YB Meek who look at rap as a hustle/as dope are why we are where we at
We’ll see how someone like Skrilla pans out but y’all don’t even support interesting or lyrical beyond clever punchlines street type acts
Without Drake this genre is cooked. Good luck to hip-hops relevancy when Drake/Cole/Kendrick really done.
yall really dont like rap do you
Without Drake this genre is cooked. Good luck to hip-hops relevancy when Drake/Cole/Kendrick really done.
With Drake the genre is cooked
I think it’s a good thing that Hip Hop is going down. It got too big for it’s own good. Once I saw Yachty doing Target ads I knew this was gonna happen eventually. Hip Hop needs to be counter culture again, not mainstream culture. Hip Hop's fundamentals lie in being a counter culture and once it got as big as it got, it is only natural that the kids are gonna move from rap eventually and find something new.