Dam

big candle guy. looking forward to paying $65 for a candle

instagram.com/p/COiIYKFB25H/?igshid=1fdqzg1hp1t8i

This dude out here delaying the album and instead of delivering us CLB we get candles. CANDLES. Like what is Drake on lately?

No correlation buddy. Youre acting like drake is personally releasing these instead of people in his team

It's not that serious. Complaining about not having the album won't make the album drop quicker. When it's ready, it'll drop. For now, this is coming out first. It's that simple.

Wait.. Drizzy dropping candles so we can set the tones in our rooms when the album drops?

who told him this was a good idea

drakes makes mysterious music now

He'll make hundreds of thousands/potentially millions of dollars off this. Especially if he branches out to making more than just candles and adds extra general scents to his line up of products. It's a great business idea.

true , but I wont ever spend money on f***ing candles and s*** like that

but drake has everyone on lock , so It dont matter

Glad you understand that.

Yeah the perfumer already said these scents will go beyond candles. He's been wanting to get into fragrances since 2012

How old are u

You gotta understand a large portion of his fanbase is female, this a great industry to leverage that portion of his fanbase.

Beyond that it’s an emerging market so it’s not a bad idea to get some exposure in it:

The global scented candles market is expected to grow at a compound annual growth rate of 8.4% from 2019 to 2025 to reach USD 545.2 million by 2025.

CLB bois will bathe in it

It's a great idea...the limited release sold out in 5 minutes. You won't be able to cop these after the first few minutes again.

Do you have the YouTube link for the panel/interview he did where he was asked about it? I believe he spoke extensively about Drake's plans in the scent world.

think it was this. they start talking about drakes brand around 13:30

Viet coming through with the facts.

It's the same way I wish OVO would make more clothing tailored specifically to women. A huge portion of Drake's fanbase is female and I often feel like he isn't leveraging that enough. They'll buy whatever he sells them, especially if it's good quality but I understand his hesitance with some of these things. It would be unwise for him to just jump into certain industries simply to make money without him already having a genuine interest in that industry and for the product he tries to sell people making sense for his own brand.