the racist fake insider was losing their s*** over this a couple weeks ago, ready for the shambles

New York, NY — February 18, 2026 — EVEN, the direct-to-fan platform providing infrastructure for the growing superfan economy across the global music industry, has announced a new agreement with Universal Music Group (UMG), the world leader in music-based entertainment.

This multi-year agreement establishes EVEN as a direct-to-fan resource for UMG, providing UMG’s labels and artists with a turnkey solution for engaging their most dedicated fans through early access to music, exclusive content, community features, and artist-led experiences ahead of streaming release, integrating into UMG’s overarching D2C strategy and complementing its fan engagement portfolio.

EVEN powers direct-to-fan engagement, offering both EVEN Marketplace, its consumer-facing discovery platform, and EVEN Studio, a white-label solution that can help transform an artist’s website into a dedicated superfan destination.

Designed to also live natively within social platforms, EVEN helps artists and labels convert fans on social into superfan communities, by blending commerce, content, and community in a single, secure environment. EVEN introduces a new digital album sale, giving fans early access to music while counting toward Billboard® charts, with digital sales reporting certified by Luminate.

In addition to digital experiences, UMG artists will be able to offer physical music and merchandise through EVEN using UMG’s global D2C, vinyl, and merch infrastructure.

“Superfans are the foundation of sustainable artist careers. EVEN exists to support artists and labels at every stage by giving them the infrastructure to own their fan relationships,” said Mag Rodriguez, Founder/CEO, EVEN. “This collaboration reflects what we’ve always believed: that direct-to-fan engagement is now an essential layer of the music ecosystem, working alongside streaming.”
Jonathan Dworkin, Executive Vice President, Digital Business Development & Strategy said, “As we continue to build strong, diverse superfan capabilities, EVEN provides a unified, scalable solution for artists and labels to produce creatively and commercially meaningful moments around release campaigns. The platform fosters safe, engaged, and loyal fan communities, all while fitting seamlessly within the broader social and entertainment ecosystem.”

J. Cole’s team and Interscope Records have used EVEN as the infrastructure behind multiple direct-to-fan campaigns, including the tenth anniversary of 2014 Forest Hills Drive and the pre-release strategy for The Fall-Off. Both projects leveraged EVEN’s white-label solution to power exclusive music and content, paid and free community experiences, and direct-to-fan commerce within a dedicated fan destination. The 2014 Forest Hills Drive campaign helped return the album to the Billboard Top 15 a decade after its original release, demonstrating how sustained fan engagement can extend the lifecycle of a project. Building on that foundation, the rollout for The Fall-Off used similar tools to deepen fan relationships and drive early participation ahead of the album’s official release, reinforcing the value of owning the fan connection alongside streaming. The Fall-Off debuted at Number 1 on the Billboard 200 chart this week.
Pilot campaigns with UMG artists including Wale (Def Jam Recordings) and Virgin Music Group-distributed Mt. Joy (Futures ✦ / Bloomfield Records) have demonstrated how superfan-focused experiences can work alongside streaming to create momentum, conversation, and lasting engagement around releases. Wale’s recent project reached the Top 20 on the Billboard charts, with direct-to-fan album sales through EVEN playing a meaningful role in its performance, while also driving significant growth in his owned fan audience around release. Wale’s owned fan audience grew by over 300% in a single week around release.

Sounds fun

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Yuck

am i supposed to know what this is?

Back to bandcamp

If I was a superfan this would be incredible. Unfortunately Im just a normal fan

Misread the post

how long till j cole loot boxes

this is definitely a step in the right direction for people who really love music

the masses will continue to stream though sadly

The same labels doing this were the ones who put their catalogs on streaming. Gotta find a way to eek out some profits. Good look making anybody feel bad about not purchasing The Fall Off though

yeah hopefully labels smarten up and take everything off streaming

don't care about the fall off but if you like an artist you should purchase their work. and own it forever instead of paying a monthly fee over your lifetime for access to their music that can be changed and altered at any time without your permission

Someone explain this to me

This only works if they're dropping music on there thats not on streaming

I’ve been interning for EVEN Labs and we’ve developed a serum that can turn any fan into a completely psychotic superfan 😃

Is this good or bad

You're talking about labor exploitation and trying to salve it by appealing to the conscience of the consumer. Musicians and their music were devalued by the labels and platforms they are beholden to. In a functioning society, they would have unionized the same way actors and basketball players did. In this society, we're going to put our faith in... EVEN?

Pandora’s box was already opened, no going back now imo

and everyone can pirate everything and we can go back to no one making money off music like it was pre streaming

Que?

Sounds bad

They're going to be launching a superfan tier on streaming services soon lol it's not going anywhere