That’s my GOAT
And he did it without selling his soul or dumbing down
Like some rappers I know..
In the era of Tik Tok , Drill, and Thot rap a guy dropping alternative sounding hip hop is still a commercially loved artist out here moving records and selling out arenas worldwide.
***The reason this is important is that it shows major labels that artists like Kendrick are profitable and maybe they'll take more chances on conscious alternative rap instead of the bullshit we're force fed.
You love to see it.