DiamondsFloodedonly like 5 rappers have mattered to the public ever since 2023
wale said something about this like last week lol people only talk about 3 rappers nobody besides don and some others really cut through
no incentive for up and coming rappers to make quality projects consistently as attention spans decrease and niches are the only spaces
until music distribution changes
- DiamondsFlooded
only like 5 rappers have mattered to the public ever since 2023
wale said something about this like last week lol people only talk about 3 rappers nobody besides don and some others really cut through
Kendrick
Drake
J. Cole
Tyler
Doechii
Future
Don ToliverThose legit feel like the only rappers who have been relevant the past 3 years.
·1 reply
Jim Halpertthe entire point of streaming is to create niches
Just because that’s the point doesn’t make most people like it. I miss monoculture to an extent.
- Bestinthismess
Just because that’s the point doesn’t make most people like it. I miss monoculture to an extent.
I am saying that in a negative way
they do not want mass participation in events or discussion about common things people love
·1 replyCuz it's all
assexperimental now- Midzy
Cuz it's all
assexperimental nowThe opposite. Rap is so saturated in normalcy and posterity that people like Jpegmafia have to announce themselves as experimental rap. Rap is one of the least experimental genres in existence.
·2 repliesI’m kind of curious though because I think the school of thought is pretty binary that this is either terrible or a great thing, where do you ideally see things going? I’m kind of in the middle on this topic. I think it’s important that hip hop has some viability commercially because that helps garner interest and exposure to the next generation but I also think it’s clearly been over-saturated and we’ve been scraping the barrel for years now. I don’t think there’s any “putting it back in the box” so to speak because it is a mainstream genre so I feel like a best case scenario would be interesting
- ·1 replyJbreezyondeck
I’m kind of curious though because I think the school of thought is pretty binary that this is either terrible or a great thing, where do you ideally see things going? I’m kind of in the middle on this topic. I think it’s important that hip hop has some viability commercially because that helps garner interest and exposure to the next generation but I also think it’s clearly been over-saturated and we’ve been scraping the barrel for years now. I don’t think there’s any “putting it back in the box” so to speak because it is a mainstream genre so I feel like a best case scenario would be interesting
it needs event level albums and artists
we need event level albums and artists
- ·1 reply
Dr Lee PhDI didn’t even know niggas wanted to win billboard awards before this nigga
That's bc he has the most. Now you know
- ·1 replyJim Halpert
it needs event level albums and artists
we need event level albums and artists
I agree but I’m not sure how realistic it is when it’s difficult to grow in a linear way like artists historically do. Feel like you’re always hearing this next new artist and they’re doing sponsorships and ads and an arena tour before dropping an album
- ·1 replyJbreezyondeck
I agree but I’m not sure how realistic it is when it’s difficult to grow in a linear way like artists historically do. Feel like you’re always hearing this next new artist and they’re doing sponsorships and ads and an arena tour before dropping an album
like who?
they capping
fakemink osamason xaviersobased richamiri and all the other underground new era dudes that are way better than those trash lyrical rappers are carrying the genre
- ·1 replyJim Halpert
like who?
Guess you kinda called my bluff I was speaking more generally than someone specific
don’t mind me I’m just bored at my desk 
·edited·2 repliesJim Halperthow long do you see this transition phase happening? I did think I'd see smino Kenny mason baby keem ECT dominating by now but they didn't
also I feel like Diamond has that potential
Totally agree about diamond and feel u ab keem and Kenny mason. The answer to that is idk but we can’t rly expect a single artist to culturally dominate the way they did in the past cuz i just don’t think culture is structured to allow that anymore w/ the death of monoculture.
However, I do think 2024-2025 was when the music industry fully started resuming like operating normally and as such we’ve seen an explosion of new artists and movements which are now leading to signings and commercial rise unlike other years (ex. Slatt, Doechii, OWAY, fakemink, Che) the guys u mentioned r all covid era or just pre covid era artists and their career trajectory was completely changed by that, rn there’s a lot of ppl with diverse skillsets big co-signs and deals on the table.
That also comes with the fact it’s only post beef that the old guys actually started turning into the old guys because of the freezing cultural effect of Covid on the industry, which has to happen to make room for the excitement needed for the environment that creates stars and investment. That’s why the air has felt different lately and as u said 2026 has felt p good for rap overall. What that looks like though isn’t a select few trying to dominate multiple subgenres but rather kings of their genres most likely. Like I don’t think we are getting more drake’s cuz young ppl aren’t rly fans of going to one guy or select few for everything cuz they can pick at will.
- ·1 replyJbreezyondeck
Guess you kinda called my bluff I was speaking more generally than someone specific
don’t mind me I’m just bored at my deskwe're in the same position right now lmao but yeah I cant think of any newcomer doing arenas or making event level s***
but you know in my opinion that is the goal of the streaming era. eventually kill the superstar so there are no more arena level artists so that people aren't that passionate in general about music anymore and then introduce AI music completely so Spotify doesn't have to pay people for music
- Midzy
That's bc he has the most. Now you know
Oh wow so many sku’s
- DiamondsFlooded
only like 5 rappers have mattered to the public ever since 2023
wale said something about this like last week lol people only talk about 3 rappers nobody besides don and some others really cut through
No one who has mainstream trajectory/visibility can rap and is innovative/original lol
Really that simple lol
- ·1 replyAndre Jaquet· edited
Totally agree about diamond and feel u ab keem and Kenny mason. The answer to that is idk but we can’t rly expect a single artist to culturally dominate the way they did in the past cuz i just don’t think culture is structured to allow that anymore w/ the death of monoculture.
However, I do think 2024-2025 was when the music industry fully started resuming like operating normally and as such we’ve seen an explosion of new artists and movements which are now leading to signings and commercial rise unlike other years (ex. Slatt, Doechii, OWAY, fakemink, Che) the guys u mentioned r all covid era or just pre covid era artists and their career trajectory was completely changed by that, rn there’s a lot of ppl with diverse skillsets big co-signs and deals on the table.
That also comes with the fact it’s only post beef that the old guys actually started turning into the old guys because of the freezing cultural effect of Covid on the industry, which has to happen to make room for the excitement needed for the environment that creates stars and investment. That’s why the air has felt different lately and as u said 2026 has felt p good for rap overall. What that looks like though isn’t a select few trying to dominate multiple subgenres but rather kings of their genres most likely. Like I don’t think we are getting more drake’s cuz young ppl aren’t rly fans of going to one guy or select few for everything cuz they can pick at will.
do you think all of this instant access to everything has hindered the new cats who should be superstars?
- ·1 replyJim Halpert
we're in the same position right now lmao but yeah I cant think of any newcomer doing arenas or making event level s***
but you know in my opinion that is the goal of the streaming era. eventually kill the superstar so there are no more arena level artists so that people aren't that passionate in general about music anymore and then introduce AI music completely so Spotify doesn't have to pay people for music
rod wave and don toliver are probably the newest acts doing arenas and selling them out
& ken carson - Andre Jaquet
Totally agree about diamond and feel u ab keem and Kenny mason. The answer to that is idk but we can’t rly expect a single artist to culturally dominate the way they did in the past cuz i just don’t think culture is structured to allow that anymore w/ the death of monoculture.
However, I do think 2024-2025 was when the music industry fully started resuming like operating normally and as such we’ve seen an explosion of new artists and movements which are now leading to signings and commercial rise unlike other years (ex. Slatt, Doechii, OWAY, fakemink, Che) the guys u mentioned r all covid era or just pre covid era artists and their career trajectory was completely changed by that, rn there’s a lot of ppl with diverse skillsets big co-signs and deals on the table.
That also comes with the fact it’s only post beef that the old guys actually started turning into the old guys because of the freezing cultural effect of Covid on the industry, which has to happen to make room for the excitement needed for the environment that creates stars and investment. That’s why the air has felt different lately and as u said 2026 has felt p good for rap overall. What that looks like though isn’t a select few trying to dominate multiple subgenres but rather kings of their genres most likely. Like I don’t think we are getting more drake’s cuz young ppl aren’t rly fans of going to one guy or select few for everything cuz they can pick at will.
Niggas keep talking about the structure of culture and s*** when its simply niggas cant rap fundamentally
That triplet flow trap beat s*** f***ed niggas up forever because niggas confused when you tell them thats barely rap music lmao
And niggas finna quote me tryna argue like we not in the thread we in lol
Niggas like che diamond tezzus etc arent really rappers and thats the first problem. Niggas arent making fundamentally rap music
- DiamondsFlooded
rod wave and don toliver are probably the newest acts doing arenas and selling them out
& ken carsonidk if I'd consider either of them rap. rod wave is doing arenas holy s***.
I feel I'm the only person not into tolliver. I need to give him another shot
- ·edited·1 replyJim Halpert
do you think all of this instant access to everything has hindered the new cats who should be superstars?
It has pros and cons. I think it better serves a lot of them that they aren’t superstars and a lot I mean most artists would rather not be a traditional pop superstar at the expense of creative freedom and longevity. The money aspect sucks though and the fact you gotta like be do artist development on urself now. At the same time, I think what’s actually hurt ppl career trajectories who do want that is simply covid and the gargantuan shift in the way everything operates culturally which took adjusting time. A lot of the exciting new ppl rn are just now or in the past year or two got signed and labels have finally adjusted to a post covid world.
- ·1 replyAndre Jaquet· edited
It has pros and cons. I think it better serves a lot of them that they aren’t superstars and a lot I mean most artists would rather not be a traditional pop superstar at the expense of creative freedom and longevity. The money aspect sucks though and the fact you gotta like be do artist development on urself now. At the same time, I think what’s actually hurt ppl career trajectories who do want that is simply covid and the gargantuan shift in the way everything operates culturally which took adjusting time. A lot of the exciting new ppl rn are just now or in the past year or two got signed and labels have finally adjusted to a post covid world.
by COVID do you mean people just wanting everything at home immediately instead of leaving and doing things (buying music, going to concerts, ECT)
·1 replyI thought Drake was supposed to save commercial hip hop. What happened?
- ·1 replyGhetto Lenny
I thought Drake was supposed to save commercial hip hop. What happened?
to be fair I think that was an event level release
