i don’t even blame the artists anymore it’s how they’re being covered and marketed

paid tweets can only do enough

I was told hip hop was declining because Drake was not “outside” despite dropping 100 songs and once he is popular again hip hop will be big and this is all Kendrick’s fault.

ahh now I don't know about all that

I'm just here for the music.

Now that I think about it, "the beef" was the series finale for hip hop for a lot of people

Drake came from Wayne's/Hot Boyz lineage
Kendrick came from Dre
Cole (lol) came from Jay

It's like all of hip hop led to that moment then casuals just left the theater

Never looked at it like that but damn

Kinda ya. Think about it right, if you isolate literally every human in the world for 2+ years and the internet becomes a universal layer of every single person (including old people)’s reality that changes the way ppl interact with everything including culture very fundamentally. Radio effectively fully dies, shows couldn’t happen, everyone got on their computer, every single aspect of life is accessible through the digital realm, and information channels are almost completely decentralized esp as streaming stops being just a young hip person thing ON TOP of the normal amount of cultural shifting that occurs normally every year that’s a massive change for most aspects of how people interact with things esp cultural exports. It’s a 9/11 or bigger level mass psychologically shifting event. Almost like a reset or alt universe what if scenario lol

The pandemic f***ed up creativity. The 2020s are the worst decade

It’s where it became 100% flanderized that’s for sure. Not even blaming Drake or Kendrick because what they had going on had so many layers of context that the GP just wasn’t aware of or cared about but it was absolutely milked dry and discarded of when there was nothing left to gain

bruh this is such an over stating of nothing that is actually happening wtf lmaooooo

I implore ya’ll to PLEASE show me the other genre examples taking over so heavily with hiphop “dying” holy f*** framing got ya’ll talking about hiphop like it’s still not got the most weeks at number one every year Jesus Christ bruh

I blame Jack Harlow. I don’t have a reason for it but I blame him.

the thing is that we thought it was infinity war/endgame but in reality it was only civil war

we have a final battle ahead of us...

No other genre has the universal appeal that rap does

White boys and women listen to rap music but niggas (and a lot of the other non white demographics that play a lot of rap) will never play country music or pop the way they play rap

Country or pop can’t really replace rap because of that

Give up

parity made the nba worse now it's making music worse

Travis just did a stadium IN AFRICA and Cole about to follow with Dot doing stadiums in South America and Asia but hiphop is dead man you niggas f***ing got it

Jay or Drake has to be (proverbially) sacrificed to make way for the next Mt Rushmore tier artist

Thats always happened tho, whatevr was popping in America 5-10 years ago is brand new to niggas overseas, you’d always hear that for classic 90’s rappers in the 2010’s

Its hard to ignore its no new signature stars

this is legitamately true

none

Those are artists that have been in the game since the early 2010’s. We know there are still super starts but the genre is not producing any new ones. Thats the problem.

that has not ALWAYS HAPPENED again, framing s*** that don’t exist. hiphop niggas weren’t doing stadiums and 70+ show arena concerts every other year can ya’ll PLEASE STOP THIS BULLSHIT BRUH hiphop is fine

people want to act like it's good everybody is winning but if everybody is winning then nobody wins

was randomly watching lebron playoff highlights with Miami the other day and was like damn we ALL used to watch this s***

EVENTS

one of the most mid years for rap we've had in a long time lol.