Looking back at 2019 she kinda just bloomed out of nowhere and then swept the grammys. I don’t even remember which song propelled her into stardom bc she’s got multiple hits. Kinda wild to think about it.

but yeah

Btw this isn’t a hate thread.

Bad gwuy

hmm, industry push ofc, tho she has that aesthetic gen z loves

well i think she made a music that got popular

this + her down to earth image that zoomers could relate to

First one I heard was When the Party's Over but I was late

Ppl knew about her in 2017 too

🪴

That Grammy win was deserved. not my AOTY but very close

Google her uncle

She had some s*** on SoundCloud before she blew up mainstream wise

tumblr

She came up in a culture people like ourselves aren’t privy

factory lil tree

She got eyes initially from Ocean Eyes in 2016 in part due to the well shot and choreographed video. Then she started making a name for herself from 2017 I remember downloading a song of hers cause I saw it in my recommended and the song+video was so dope. Then she had more popular songs throughout that year with popular videos to match - note the videos are important here

Label: literally does their job which is to promote their artists

Internet: industry plant 🤓☝

Wait until you find out who her uncle is...

ocean eyes, baggy clothes, edgy aesthetic, being a teenager, making music with her brother at home, lorde comparisons

all factors

ocean eyes was going up on soundcloud

Big social media campaign before any of her main hits

She got ties to the industry but I think she could’ve blown up without it, those early songs sound like money

Blood sacrifice of minority children and her dad has industry connects

Dressing like a black rapper.