Bruh none of those people will ever be drake, kendrick, Cole level. That’s not what you’re looking for

People just in here on their “well ackshually ☝🏻🤓” s***

We’re not talking about random ass rappers that put out quality music but never attain mass appeal. Those are dime a dozen

As far as faces of the genre and leaders of rap it’s been drake and kendrick for over a decade and then future, Cole, Travis fighting for 3rd.

None of the artists after them that were crowned as the next big thing have stuck around or stayed hot long enough to make it to the top. S*** is sad

Ironically, this type of entitled attitude is why some of the best rappers start to lean away from rap. Even Phonte's last project veered from rap despite him being a talented lyricist.

Kendrick has straight up disassociated himself from the rap community on social media despite rap still being his passion and 3 Stacks just said "Fuck it" and gave people a flute album.

The modern rap community has become very entitled and impatient. Niggas won't even let rappers take a break anymore even if there's good reasons for it(COVID, family, remaking the album, etc).

Kenny already said that he was gonna drop a rock inspired album in either 2020 or 2021 but COVID f***ed him up.

Unfortunately, that’s just the nature of the competition for the top spot. S*** is fickle.

To be fair, this is happening with Pop too.

Olivia Rodrigo's supposed to be the biggest pop star yet her last album didn't even do better fw sales than Renaissance.

Eh, there have been other that have been crowned the next big thing that have stayed around and super successful

Travis

Thug

Tyler

Uzi/Carti/21/ Kodak (we can get back to this group later lol)

I think what you’re looking for in particular the DNA that those big 3 have that just isn’t realistic

TLOP and KSG were good. Even Donda was solid.

The 3 who were supposed to have it all passed away

juice
x
pop smoke

I still cant believe he did that and it only a like a year

I mean I guess but the obsession with a rapper aging is a relatively new concept, when 50 & Kanye blew up they were like 28 and nobody was thinking about it.

When LL beefed with Canibus and had a career resurgence after it he was in his early 30s and had a run well into the 2000s

Everybody scared of hitting their late 20s just kinda funny lmaooo

I think it’s a combination of the some of the most talented artists dying recently, combined with the death of monoculture. There is an incredible amount of great music in the underground, but because everything is tailored to people’s specific interests, the attention is more evenly divided. The big 3 in a way are a relic of a different era.

Yes you’re right. MichaelAngelo made some of his most famous works in his 80s. Lots of poets didn’t become popular until their late years. In my opinion rap is no different. You need life experience to create art. The young people being so successful are exceptions, not the norm. A lot of it too is that hip hop is such a young art form, people havent had the chance to see what older people will do with it yet.

Agreed.

All the people that we see as legends from the 90s - 2000s eras..

Guys like DMX, Ye, 50, Jay, Em, popped off around 27-29 and the point of their careers that’s usually seen as their prime runs were in their 30s.

When I was bumping Graduation as a kid I wasn’t thinking “damn this niggas in his 30s” cuz the music was hard lol

Our reference for older guys in rap before all this was like Kane and Rakim which isn’t fair cuz their prime happened before rap became what it was later on

KTT TALKING BOUT BIG 3
KENDRICK LAMAR DRAKE AND J.C.
CARRYING THE GAME LIKE ATLAS BE
BUT CANT NONE OF THEM RAPP BETTER THAN ME

honestly the only metaphor for this phenomenon i can find is incest

you got clones cloning each other now

you not wrong but Lmaoo damn

i comprehend the sentence i cant comprehend what compelled u to type it

I feel that

It’s so crazy to just watch it in real time like back in 2012/2013 Keef was seen as garbage to a lot of dudes who preferred lyrical s*** Lmaoo like they don’t know how good they had it

obligatory cole doesn’t belong in this conversation and has always been mid, no matter how much he’s sold or how many b**** ass niggas and whites fw him

What are they supposed to do different

The game just doesn’t give a f*** about that type of music/artist being a top act anymore that’s not their fault

Mainstream Saba don’t even sound right in this day and age that’s how you know the game different

the simple answer?

Visibility.

Whether thats big time features or engaging more with wider audiences

i didn't say they should though. But they easily could, but that's also not their goals which isn't inherently bad. That's what they wanted/didn't want.

All the members of Ghetto sage don't really be dropping music like that. Not to say they gotta spam music out but each of them took a 4 year break after their 2nd album which slowed down the momentum they were building