Good a***ysis.

"If Im to believe, which I am, that shows like Friends and The Office are responsible for more than the field in that streaming area and I believe the same to be true when comes to the Joe Budden podcast, then I believe the same to be true with Drake - Joe

"I don't know today how many labels and artists careers are being backed off the fruits of Drake's labor right this second and I think its a lot" - Joe

Yea parks and joe explained It better than Russ and Steve S. did.

Drake is never going independent.

Can someone explain to me why Drake wouldn’t go independent? Not trying to prove you wrong I’m just genuinely curious on the pros and cons

He likes letting the label handle the marketing and it’s budget

Mhmm, but I feel like that doesn’t really matter for Drake, no? Like he can easily do that on his own. I get that its a hassle though. Good looks my 👑 also how much you think Drake’s deal is gonna be? “My record deal should be 500 million god damn”

Plus I never met nobody from my label, nigga
I just pop up with the music then they pay a nigga, yeah

Think he likes the hands-off approach and values the residual income while he focuses on other things

label makes everything easier. u see how frank takes 9 months to ship out his vinyl and other merch? he probably got the best deal in the game. unlimited budget, big advances etc so why not sign a deal. he's got nothing to lose from it unlike smaller artist that are in bad contracts

Yeah I see that, but I think if Drake hypothetically put in the light work and was independent he’d make much more money, but I def see why he wouldn’t.

Drake probably only signs deals on a per album basis now
So like a one album deal with Universal where they get distribution
Doubt he will ever lock himself into a lengthy label contract ever again

i dont think he would've signed a new deal if he would make much more money independent tbh. he's just licensing out his music now which means that he'll get all of his masters back after a period of time and continue making that money on his own. and there's also a chance that he resigned in order to get all of his masters back from tml to scorpion

I can't understand why people keep saying this.

His current deal is the best deal you can get in music. He's not getting any advances, he retains his master's and he can still get major label support (radio, playlisting). Why would he give that up.

Labels handle so much.

Marketing, data a***ytics, scheduling, tours, media, project plans, etc.

I don’t think OVO is set up to take on all of these responsibilities right now.

Not saying they wont ever get there, but there’s so much that goes into an artist like Drake

This too.

Yeah didn’t he get like 40mil for Scorpion?

I just gave em 2 for 40mil like chappelle

Yep

20m
But that was apart of his old deal he had with cash money

To this point,

And credit drake and his team for this, but most people don’t even realize the leg work that labels do for someone like drake.

In theory drake being big enough to go indie is true. But it’s far more expensive, and while he’d make more money indie he’d probably spend more too while having to do more legwork.

People think of drake as this mega act and it’s true, he is. But a lot of that perception is from years of leg work and conditioning from the label.

In 2020, labels still help. They just aren’t vocal and don’t have a voice. Without a label, so much more manual labor would have to be handled by drake and his team, and tbh even if he did go indie it would only be feasible because he’s spent YEARSSS benefitting off of the label and what it does for him

The idea that Drake s*** outs top 5 records solely off of his name and OVO is flawed. He, like every other major recording act, uses the label.

Hate when artist talk about independence after using the resources the label provides.