Yea,it was a genuine moment of creativity in music period. This was before the industry knew how to commercialize the internet,so labels had to experiment with the artist. The only reason OF got a major label deal is cause labels just wanted in on the hype.

2014-2018

Naw, but two of my favorite mixtape tapes of all time dropped around that time:

yes but 2014 was when Thug started buzzing heavy outside of Atlanta so

OF wasn’t even signed at this point,Jimmy Fallon was going off pure hype and featured f***ing Odd Future on live national tv. Nothing mainstream about them

Yes, 2010-2015 was honestly one of the best times in rap and hip hop

As an of stan, it pains me to say this but they were definitely industry plants. earl and b****** were both on pitchfork, they were cosigned by ye, they were on fallon, all before a deal. Def industry plant s***

Nah,I think labels seen the support and fans they received while making somewhat inaccessible music. They peeped the mostly white fanbase and didn’t know how to market them so they gave them opportunities like Fallon to gauge their hype. They came to a decision and gave OF a deal where Sony distributed the albums and they made the music they wanted.

I don’t remember profit percentages but I think it was in OF’s favor. If they were gonna plant someone at that time,it was gonna probably be a Big Sean clone or some s***. OF was just unique man,I feel like it f***ed labels up to see that kinda music get hype. I still think OF is the reason why Death Grips got signed to a major lol.

2013 probably my favorite year músically

Man 2012 was really something special

yes it was, but its not the only golden era

Bruh clancey was a hitter in the industry for a while before tyler linked with him and it was clancey who brought them in and discovered them early on. acting like they got what they got strictly off their art is just not true. Sean is less of a plant. Everyone knows seans story. And it wasnt like he met ye and got signed. There was like a 3 year period after he first met ye where he kept trying to get on with him. He was signed since graduation. He was in the industry but definitely not a plant. Dude was putting in work on the blogs back in the day with his uknowbigsean series and freestyles. I love OF but they def were plants. granted, what seperates them from other plants, like what seperates ye from his peers, is what they do with that platform

edit: realized you said a sean clone. They did do that a few times. But OF def had big backing. Their music isnt as inaccessible as you think. they were eminem clones mostly and eminem is the highest selling rapper ever. There was and is a huge market for shock rap horror core s***.

I have no nostalgia for this era

This was the golden era for us 90s kids tbh. If you were in HS and starting college during this time, you know how well we were fed and inspired during this time thanks to the music during this time. It was an amazing time.

Nah you’re just being nostalgic, it was pretty mid

2020 was crazy for music if you don't think this you just ain bumping the right s***

lmao these was a lot of mid in these years. 2012-2015 better

67-78

The age in between filler packed CDs and filler packed steaming albums was 2009-2015

Which makes it the best rap era for albums thus the best era for rap.

Somehow every song in OP is literal ass other than Clique

I was too young to properly experience it but I agree OP

Bro posted skrillex

People who say this only listen to rap

2011-2015 is Goated imo

2020 isnt poppin for anything musically. Innovators went to hybrid media.