When they have a body of work

3 years man let them chill and milk the record as long as they can

But ppl got tired of Conway dropping every 6 months

I liked If It Bleeds tho.

It’s interesting to think about how Kendrick would have approached his career if he was coming up now. He came up the end of the mixtape and physicals era right before streaming took off.

There would be no Kendrick in our day and age, not as we know him

Solo album every 1.5 to 3 years. This should be rule for everyone not on latter part of career.

Think Conway eventually got to a point were he didn’t need to but kept on anyway

If it were me I’d drop an album every other year with a mixtape or two in between and hop on some features that make sense

new artists gotta drop at least once a year

once ur big enough u can get away with 2 years and maybe more

basically the bigger u get the longer u can wait

I think he had to do it that way since he's breaking off from Griselda

Lulu 2 and the next Big Ghost album could really put Drumwork on the map

waiting is fine but tbh one great project every so often from a upcoming artist is not going to keep you in the conversation

artist do this because it’s a formula that works in today’s age, eventually the pace needs to change once in a position to do so but artist really now have no leeway to sit back while others are moving

1. As often as they want

Or 2. Based on the behavior/expectations/attention of their own audience

In short, no real or perfect answer. Thats it.

twice a year

Every two years round that

2-3 times a year tbh. Anything less they getting lost in the sauce

JAY Z was dropping 1 album a year since he started in 1996

either keep up or drown

when the time is right sometimes it's 2 years later sometimes 6 months

Uzi dropped like 4 projects in a year once he caught steam after Luv Is Rage

Once a year with a detailed rollout.
Jay Z did it and it worked.

Other route is Curren$y.
One mixtape a month until an album drops.

New artists should have that fire 🔥 lit underneath them to drop that PI YOW often

IYKYK

The weeknd dropped the trilogy (House of balloons, thursday, Echoes of silence) in 1 year too

a lot of artist f*** up their buzz because they don't keep flooding their fanbase with heat

its working for Yeat right now too

4x a day

Russ's strategy of dropping a song a week worked really for him.

Momentum is key.