drop that s*** already god damn

Or at least drop another song its almost been 2 months of nothing

rollouts should be within a month at most if u at all want people to remain interested

idk what hes doing rn tbh. bros f***in up

Doin d uzi n frank style rollout. 2 tracks then f*** off fr 4 mths

The trend now is to start rollouts and change your mind

It could be worse he could be posting on the ktt2 forum

This reminds me of the time some idiot said The Weeknd killed all his hype and then a couple months later he got a #1 single

If you have a legit fanbase none of this s*** matters. Y’all gotta stop talking like he’s Desiigner.

idk whats wrong w these labels. all the artists doing this rn. it's not even good promo like youre just losing all the hype. with that being said Abel better not be dropping no pop bullshit

have no doubts he's still gonna do well w whatever he releases, but if u want consistent mainstream buzz throughout ur whole marketing period u dont wanna stretch it out too long

ofc the fans are still gonna keep talking but he obviously wants to grow that fanbase

Been saying

Dropping singles without any album info is TERRIBLE for artists.

You’re speaking out of a place of entitlement and impatience rather than truth. Everyone will be listening regardless of how long he takes.

On top of that Blinding Lights is now being pushed as a single.

you’re technically gonna be making a f***ton more money this way

Abel gonna make money whatever he does. He's The Weeknd. he drops whenever and however he wants and it's gonna do good. this is just mad annoying as a fan

At least we don’t get lied to and have to wait 4 years for every album like some other artist make us do

the weeknd doesn’t choose how is rollout works

if labels weren’t real a f***ton of these artists’ careers wouldn’t be like this

im not disputing that everyone will listen, im saying in general artists won't achieve /consistent/ periods of attention or growth if they make their marketing periods way broad

the followers dont matter its the /active/ engagements and discussion you're generating - all artists want to grow their fanbases not live off of brief periods of 15 minutes of fame

thats the kind of landscape social media creates for artists now where no matter where you are or how many fans you got a lot of people will move on from you if you're taking too long

just talking music marketing bro trust me im not at all impatient about a new weeknd album

not the only boring thing about him

too many rollouts and labels still think 2000's pace is gonna be just as effective today

edit: and labels*

Man's just boring

he going the uzi route

This isn’t the case for artist with a real fanbase. There’s no 15 minutes of fame with The Weeknd.

Not dropping the album after pushing 1 single isn’t going to stunt his growth. Blinding Lights is growing without an official video lol

with any artist there's no stunting their growth but they could /maximise/ it if they released across shorter periods is what im saying

he could be hitting even bigger thresholds to then have /more/ organic buzz from fans and outlets without him doing anything