There’s no truth to this.

same is the case for the franks ofthe world who release on their 'own schedule' and garner attention despite not doing anything

but they just could be doing way better if their actions weren't so sparse

edit: garner

no new artists can survive/start growing in the current landscape with just word of mouth

so no established artists can /maximise growth/ in the current landscape with just word of mouth

don't get what's false abt that

He’s about to get multiple #1s with this rollout and promo but yeah I guess man

He's the living personification of 'mystery music'

said multiple times i didnt doubt that, wasnt the point, but yeah i guess man

You think it’s possible to get 14 #1s at the same time?

Feels like he felt back after Heartless did the biggest drop in billboard history

This was always the plan if you’ve followed some of the insiders on The Weeknd sxn

It just hurts him more, like... there is no hype building for the album

Or is slowly decaying

wdym

I was pretty clear.

They promoted Heartless hard with videos, performances, and commercials. Labels definitely not satisfied with the #s

Rollout? Has there been anything between now and when he dropped those singles?

blinding lights is fire though no cap

both singles are

avi

He wanted Heartless to fall so he can push Blinding Lights which probably won’t hit Top 10?

The best traditional rollout of all time has to be G.O.O.D. Fridays

there's nothing wrong with this rollout tho

Kinda wack that he's still sitting on the album title and release date.

and why the f*** isn't the Blinding Lights mv out?

They are both rising Quadra.

Why are you such a hating ass b****? Who birthed you this way?

twitter.com/theweeknd/status/1218297068923437057?s=21

right after I posted.