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    BlueDream

    Ringtone rap was just a section of hip hop though, and wasn’t the entire mainstream scene. At the same time ringtone rap was popping, you had Wayne rapping his ass off on every single track he could get his hands on . And he was easily bigger than any ringtone rapper

    TI, Ye, Lupe, and 50 were all at mainstream levels but were actually spitting

    There was still a real standard for rappers to actually rap

    Ringtone rap was not just a section though. It was a huge majority of the type of rap coming out. I’d argue that there weren’t that many spitters who were mainstream, like you basically named most of them right there and I’d say Lupe wasn’t even a mainstream rapper. He had like two big singles, Kick Push and Superstar.

  • Hmm I have mixed feelings.

    This was the first cypher I remember where people were more interested in the people in it than the actual bars being said. Outside of Denzel these niggas didn't really say s***.

  • Jbreezyondeck

    All these guys had solid careers though

  • Op is a dummy what else is new

  • raps

    You can tell this s*** is f***ed because people like Joe Budden and Ebro pivoted to d***riding new music to no longer be the old hating fart lmao

    No one with a platform over 30 has a backbone when it comes to hip hop criticism because of the constant age shaming of people who have opinions that value the fundamentals of rap music which im sure we gonna see a variation of in this thread lmao

    for people with a platform I think thet feel if they stuck to traditional hip hop takes they would lose said views/profit

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    Poolboy Q

    Ringtone rap was not just a section though. It was a huge majority of the type of rap coming out. I’d argue that there weren’t that many spitters who were mainstream, like you basically named most of them right there and I’d say Lupe wasn’t even a mainstream rapper. He had like two big singles, Kick Push and Superstar.

    Lupe wasn’t even a mainstream rapper. He had like two big singles, Kick Push and Superstar.

    and a memorable feature on one of the greatest musicians' best if not his best album in his discography

    but yeah, not mainstream at all

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    Poolboy Q

    Ringtone rap was not just a section though. It was a huge majority of the type of rap coming out. I’d argue that there weren’t that many spitters who were mainstream, like you basically named most of them right there and I’d say Lupe wasn’t even a mainstream rapper. He had like two big singles, Kick Push and Superstar.

    The biggest album debuts of 2006, 2007, and 2008. What do you notice?

    Ringtone rap was popular but it wasn’t the singular dominating genre of that era. Music listeners still demanded quality and that reflected with the albums they were buying, and from which rappers were the biggest of that time

    People wanted to hear rappers actually rap

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    americana

    The beginning of the end was jay z packaging hiphop into a product for labels and pushing that concept as the forefront of the culture

    This was the logical consequence of that

    I'd say that goes back before Jay Z was known for rapping or even that big lol

    Rick Rubin, Russell Simmons, Jerry Heller, Lyor Cohen, and possibly even Diddy played a bigger part in that happening. Jay Z took part and added his own spin on it.

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    insertcoolnamehere

    Lupe wasn’t even a mainstream rapper. He had like two big singles, Kick Push and Superstar.

    and a memorable feature on one of the greatest musicians' best if not his best album in his discography

    but yeah, not mainstream at all

    Lmfao so was Really Doe and he was next up

  • americana

    The beginning of the end was jay z packaging hiphop into a product for labels and pushing that concept as the forefront of the culture

    This was the logical consequence of that

    But the labels were already on that, Hip hop was already lucrative before Jay, Jay was among a long line of rappers who took the ball and ran with it. Every rapper who had the ball didn’t same thing. You could put blame on rappers that came after him like 50 too he literally turned himself, his crew, and his “lore” into a brand and product.

    Once the labels figured out how to market hip hop it was up. They even learned how to market the controversy.

  • BlueDream

    The biggest album debuts of 2006, 2007, and 2008. What do you notice?

    Ringtone rap was popular but it wasn’t the singular dominating genre of that era. Music listeners still demanded quality and that reflected with the albums they were buying, and from which rappers were the biggest of that time

    People wanted to hear rappers actually rap

    It warms my heart that isouljaboytellem.com is not on this list lmfao

  • americana

    The beginning of the end was jay z packaging hiphop into a product for labels and pushing that concept as the forefront of the culture

    This was the logical consequence of that

    There was a nice medium between Blueprint 1+2 and Nothing Was The Same/IYRTITL that is the fundamental era rap has been trying to recapture since

    Lil Baby on a Mixtape Wayne type run type beat lmao

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    Poolboy Q

    Lmfao so was Really Doe and he was next up

    a hook on a deep cut =/= an actual verse on one of the album's singles

    let's not troll Q.

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    BlueDream

    The biggest album debuts of 2006, 2007, and 2008. What do you notice?

    Ringtone rap was popular but it wasn’t the singular dominating genre of that era. Music listeners still demanded quality and that reflected with the albums they were buying, and from which rappers were the biggest of that time

    People wanted to hear rappers actually rap

    The irony being that even Nas dropped an album called Hip Hop Is Dead because of the dominance of the South and ringtone rap. Were Yall really there or do you just wanna pull up charts like we’re in the Drake section

  • Someone gonna post a “was Lupe mainstream” thread in 3….2….

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    2 replies

    Ktt doing the performative bit and pretending like this is new info cuz I said Budden

    Like most ppl on here haven’t been saying most these cats out their prime, or openly mock yachty

    Didn’t realize we had so many Denzel f***ing Curry fans on ktt! vapid contrarianism

  • BlueDream

    The biggest album debuts of 2006, 2007, and 2008. What do you notice?

    Ringtone rap was popular but it wasn’t the singular dominating genre of that era. Music listeners still demanded quality and that reflected with the albums they were buying, and from which rappers were the biggest of that time

    People wanted to hear rappers actually rap

    Now pull up the biggest rap singles

  • chowder

    Ktt doing the performative bit and pretending like this is new info cuz I said Budden

    Like most ppl on here haven’t been saying most these cats out their prime, or openly mock yachty

    Didn’t realize we had so many Denzel f***ing Curry fans on ktt! vapid contrarianism

    all this stuff gets repeated ad nausea on this website daily its just repackaged in a way you don’t like

  • insertcoolnamehere

    a hook on a deep cut =/= an actual verse on one of the album's singles

    let's not troll Q.

    You don’t think there’s some kind of argument for Lupe not being mainstream? Is he well known? Yeah. But I think crossover success is what constitutes being mainstream. I don’t think two singles and a feat make you mainstream.

  • AvenueJones

    But the labels were already on that, Hip hop was already lucrative before Jay, Jay was among a long line of rappers who took the ball and ran with it. Every rapper who had the ball didn’t same thing. You could put blame on rappers that came after him like 50 too he literally turned himself, his crew, and his “lore” into a brand and product.

    Once the labels figured out how to market hip hop it was up. They even learned how to market the controversy.

    I’m saying Hov was the one to turn it into a rappers own mission to play into that as well

  • Poolboy Q

    The irony being that even Nas dropped an album called Hip Hop Is Dead because of the dominance of the South and ringtone rap. Were Yall really there or do you just wanna pull up charts like we’re in the Drake section

    Bruh I’m 30, I wouldn’t be having this convo if I wasn’t there during that era lmao.
    Trust me I remember Laffy Taffy being all over the radio, and everyone doing Crank That

    Snap was very popular, that isn’t even the debate . But it did not reshape the way people rapped like the clout era did, and it didn’t cause an overall decline in people’s expectations of what a rapper is supposed to do on a track . The biggest rappers were still the ones who RAPPED

    At the exact same time snap was popping, you had a whole other major section of mainstream hip hop that still heavily relied on actually rapping good verses

  • Smacked Voodoo

    I'd say that goes back before Jay Z was known for rapping or even that big lol

    Rick Rubin, Russell Simmons, Jerry Heller, Lyor Cohen, and possibly even Diddy played a bigger part in that happening. Jay Z took part and added his own spin on it.

    I’m wrapping diddy into this too fs

    But my point is that labels always had these intentions, that’s what they exist for in the first place! To exploit artists!

    Jay Z turning artists into label chips as a collaborationist effort was the turning point that brought us here

  • I’m in no way minimizing the popularity of the snap era . The difference was that there was still real balance in the mainstream hip hop scene back then