great thread followed creative direction of kanye's friends and collaberators back when yeezus dropped from the merch down to the marketing

yall remember the louis vuitton set

that was amazing

Adele almost on yeezus lmao

Here's a post he did for all the different phases of the cruel summer cover.

bro people better follow this man before he goes priv

Wonder what the other features would've been like, The Weeknd on yeezus would have made it undisputable goat album

Whoa wtf

KTT right as always

saint paul/pablo was conceptualised in early 2015

That's not actually Saint Pablo, it's a Saint Laurent storefront that got smashed up. This is actually really cool because there was an insider around years ago that said Kanye was considering using that image as the art for All Day. This confirms that.

never heard about that, good looks

so i assume it says saint laurent
paris ?

at wolves being ready for release a full year before it was officially released

Yeah

hard

i love the fleshy packaging around the CD in the artwork too, perez

tlop was his creativity peak

Oh my god i remember that but i dont think they said which song just first single

And at lesst i thought it was gonna be piss on your grave

Crazy that we nearly got all day and wolves as double single

But instead waited a bloody year for wolves

Nah it was definitely All Day because I remember a few other sample artworks he said Kanye was testing and they were all for All Day.

I probs didnt read properly then or my memories bad tbh

great observation and bit of knowledge. i for sure thought it was supposed to say Saint Pablo

Didn't Kanye confirm it in an interview and not an insider?

Not sure, he might have later on but the first time we heard about it was definitely from an insider.

yeah

was in a nyt piece early 2015

In 2012, when the designer Hedi Slimane reportedly said West could only attend his first runway show for Saint Laurent and no others at Paris Fashion Week — a fairly standard request — West took offense and said so, openly and repeatedly; the two still don’t speak. “I’m not angry anymore,” West said, “but I had to get my anger out.” A few moments later, he pulls up a potential cover image for a forthcoming single: It’s a photo of the Saint Laurent store in Chicago after it was robbed last year, its front window shattered, the logo fractured.