wsj.com/articles/kanye-west-tells-gap-he-is-terminating-partnership-11663246801?mod=hp_lead_pos12

"Kanye West formally notified Gap Inc. GPS 0.00%▲ that he is terminating his partnership with the apparel chain, moving to sever a relationship that was launched with great fanfare but has become increasingly strained.

Gap and Mr. West in 2020 announced a partnership to develop a collection of clothing under the Yeezy Gap brand. The rapper and designer has complained recently on social media about the arrangement and a similar deal he has with Adidas AG."

paywalled

shocked this hasn't been posted yet

update: officially over: complex.com/style/kanye-west-gap-partnership-officially-over?d_id=4908263&utm_medium=social&utm_source=twitter&utm_campaign=complexmag

Yzy independent everything

legal s***show incoming

they really cancelled their telfar collab for this mess ha

W

Ye was too optimistic with Gap. Gap was dying before Ye came there which means the management there has to be pretty incapable and s*** because they are responsible for turning a global brand like Gap into trash. No wonder they are incapable upholding agreements and promises they made to Ye prior to him joining them.

Distance between us is not like a store, this isn't a closeable gap, ayy.

did they ever release anything

“Ye will now promptly move forward to make up for lost time by opening Yeezy retail stores.”

first page etc.

he treating billion dollar companies like kim treats her husbands!!

this was a promising deal for like one day

the second balenciaga joined in it was ruined

Abolish billionaires I mean good for him sorry my bad hahaha

W tbh

I don’t see why any brand would want to collab with Kanye again and vice versa.

I mean yeah Ofcourse “that’s Kanye West” but at the same time “that’s Kanye West” they mean 2 different things.

what they had didn’t last
damn baby

They shouldnt steal his designs while working with him maybe

im still getting spammed about some YEEZY GAP ENGINEERED BY BALENCIAGA in my email tho

crine didn't some of yall buy GAP stock