Their ratio of streams to bundles is about the same
Travis still sells like 250K-ish with Utopia without bundles
I really don't know why ppl try to diminish him for leveraging his personal brand with artist merchandise that happens to be amongst the best selling in the industry
no they arent lmao, trav did WAY more
For Utopia, not really. Only thing he did that Travis didn’t was the multiple covers
Lmao no it is not
Cole just dropped a surprise project this year and that s*** bricked
He might do a little more with a full week but it won’t be much
you just said it yourself, a surprise project lol
very different to an album that has been teased for 5 years now
For Utopia, not really. Only thing he did that Travis didn’t was the multiple covers
and digital albums... trav sold like 130k of those alone lol
Travis still sells like 250K-ish with Utopia without bundles
I really don't know why ppl try to diminish him for leveraging his personal brand with artist merchandise that happens to be amongst the best selling in the industry
In my experience it’s usually just Drake fans that care. Nobody else that’s normal really gives s*** about bundles
After Hours did 221M streams first week
175M in 2016: Impressive
146M with a 6 track surprise drop in 2018: VERY impressive
221M in 2020: Not that impressive at all 😬
tbh i think digital deluxes (which yeat did) are way more cheap of a practice than merchandise bundles
especially if those tracks eventually end up on streaming
you just said it yourself, a surprise project lol
very different to an album that has been teased for 5 years now
Tyler doing 250K with an album he just dropped on a Monday after two weeks of promo is way more impressive than whatever Cole is about to sell with that next album
175M in 2016: Impressive
146M with a 6 track surprise drop in 2018: VERY impressive
221M in 2020: Not that impressive at all 😬
In what world is 221 not impressive

Rod wave, Glo and BigX albums still performing hella well.
Listen to those albums if u guys haven't, they're amazing
In what world is 221 not impressive
In this world bro.
I’m pretty sure there are like 10 artists who have had bigger streaming weeks than that
also considering the fact that MDM did 146M streams as an EP and a surprise drop in 2018 you would expect After Hours to get at least somewhere between 350-400M
he literally had no growth at all in that regard
If she keeps it up, she will be bigger than Meg within a year.
In this world bro.
I’m pretty sure there are like 10 artists who have had bigger streaming weeks than that
also considering the fact that MDM did 146M streams as an EP and a surprise drop in 2018 you would expect After Hours to get at least somewhere between 350-400M
he literally had no growth at all in that regard
It was in 2020 right when the pandemic crippled everything and streams were down
In this world bro.
I’m pretty sure there are like 10 artists who have had bigger streaming weeks than that
also considering the fact that MDM did 146M streams as an EP and a surprise drop in 2018 you would expect After Hours to get at least somewhere between 350-400M
he literally had no growth at all in that regard
Most pop artists are not having major debut streaming weeks.
Go look at all of the highest streaming weeks ever.
The only pop artists in the top 25 are Taylor, Morgan, and Post Malone (and SZA if you wanna call her pop).
Huge streaming debuts is something that’s dominated by rap music. The vast majority of the highest streaming weeks ever are rap albums.
Even huge pop albums like thank u, next and Harry’s House only had debut streaming weeks of 307 million and 247 million, respectively
It was in 2020 right when the pandemic crippled everything and streams were down
It’s not even that, pop artists just don’t have crazy streaming weeks (in GENERAL, there are still the exceptions like Taylor and Morgan Wallen and such)
The vast majority of highest streaming weeks ever are rap albums, not pop albums, and The Weeknd has been a full fledged pop artist since After Hours.
It was in 2020 right when the pandemic crippled everything and streams were down
Post Malone and Ariana Grande still did 300M+ tho. big acts still did massive numbers regardless
In this world bro.
I’m pretty sure there are like 10 artists who have had bigger streaming weeks than that
also considering the fact that MDM did 146M streams as an EP and a surprise drop in 2018 you would expect After Hours to get at least somewhere between 350-400M
he literally had no growth at all in that regard
Way more than 10