I heard rumours about strong Art of the Deal influence on this

we BIG stepping so hard

"The book is better"

i swear
I know a lot of us can get carried away with speculation but this is a pretty big indicator, especially coming from someone like Kendrick who doesn't even use the internet. he wouldn't post that just for no reason. maybe he's trolling but I'm sure Kendrick knows what that picture implies, 2 albums

And the book is Pulitzer bait

Literally every doc for every album he's done he talks about what books he's been reading

good response lol

If I was promoting something that I thought should be super big, I would 100% hire Nathan Fielder to help me

It’s just Drake stans trying get their 2 cents in like always

We know it’ll be better then that mid.

Feat. Eminem

He ain’t wrong tho

KTT would call this a gimmick and say “let the music speak for itself” if it were literally any other artist

Kendrick also said he dont read

LeBron James pic type beat

so he got the album on 2 different discs just so he can write the full title on the CD

I wonder if the skits are gonna be Kendrick telling a "fairy tale" on some happy s*** but the content is super f***ed up

thas fax

chapter 1 : (give. me. that. b****.)