Netflix Will Prompt Subscribers to Pay for Users Outside Their Homes

space0cadet

Mar 16, 2022

Netflix will soon launch a test letting primary account holders pay an additional fee for users outside their households — a new attempt by the company to address illicit password-sharing.

According to the Netflix terms of service, a customer’s account “may not be shared with individuals beyond your household.” After years of turning a blind eye to password-sharing behavior that falls outside that requirement, the company last year ran a limited test prompting users to enter their account credentials as a way to nudge freeloaders into paying for their own accounts.

Now, in an upcoming test launching in three countries — Chile, Costa Rica and Peru — Netflix will let members who share their accounts with people outside their household do so “easily and securely, while also paying a bit more,” according to Chengyi Long, director of product innovation at Netflix. The new options will roll out in the next few weeks in the three countries (and may or may not expand beyond those markets).

In the three test markets, Netflix over the next few weeks will notify members who share their account outside their household about the new options. A member may be prompted to verify their account only if a device outside of their household logs in to the account; Netflix may then ask the user to verify the login from the device by sending a verification code.

variety.com/2022/digital/news/netflix-subscribers-pay-users-outside-households-1235206575

space0cadet

Mar 16, 2022

Hack up the price to $20
S*** content
Now they're going to make people pay for people outside your household