Bro could literally sell anything to his fans. He even surpasses Taylor Swift on this front. First artist to do the bundle s***, started the fast food collab trend, first artist to do the Fortnite collab, all his shoes and clothing sells like hot cakes.

And now Travis got his 10 year old mixtape the biggest hiphop debut of the year by selling bundles. Some would say he "cheated" or it isn't fair but who else could even sell this many bundles? I don't even think Drake could move this much pure sales if he started doing bundles. Drake got sneakers and clothing out too and they don't sell anywhere near the way Trav's s*** sells either. Only other artist that's similar is maybe Kanye but he's obviously to erratic to take advantage of it these days. Travis will become the youngest black billionaire, I'm willing to bet on it

The power of representing something to a demographic lol

To a certain demo he is cheat code for cool

Ye has it too. Carti is in position to do it next, if Im adidas i would have already made that call

Drake has never done bundles you cant compare. OVO is most established clothing brand outta any rapper in history lol. Name another rapper who has 15 stores worldwide. Even Kanye and Yeezys has more pull than travis

The greatest salesman in hiphop

You must not remember G Unit or Rocawear lol

OVO like most of travis non “grail” stuff i almost exclusively seen be worn by one demographic lol unless its like a NBA collab

You could name like 5 rapper brands that hold more weight than ovo

Bro might as well just admit he started listening to rap in 2016 lol.

OP thinks Travis Scott is cool

G unit and Rocawear stuff was selling in walmarts and Zellers where im from man lol. Name another rapper or even an artist who has ACTUAL stores selling thier brand only

???

idk about passes taylor. but what travis does is crazy either way

hes jacked. not only that but he wears the freshest clothes, eats at the chillest restaurants and hangs out with the hottest dudes.

Posts like this is why being a Drake fan gets you clowned

This.

Travis was not even close to being the first to do bundles

Damn I remember g unit shoes back in preschool

50 had G Unit members sell millions somehow

Tyler has multiple Golf Wang stores, one in New York, one in London.
Either way though, having tons of your own exclusive stores isn’t really the mark of being more “official” or whatever.
I’ve never heard of an official permanent Yeezy store (doesn’t mean it’s not real, but I haven’t heard of it), yet Yeezy felt more “official” and like more of a trend than OVO and Golf Wang combined.

At its peak i dont believe they started out in those type of stores ; + they were actually worn by black people #lol

I also left out sean john

Nigga gon gamble ovo into DTLR jimmy jazz and pacsun btw if its not already there

Had dudes buying a chicken nugget pillow

there’s a story out there to be made of Travis being the rap wolf of Wall Street

going from hustling beats from producers to being broadcasted live to millions of gamers worldwide

Ye may need help but he already surpassed at a level so massive on multiple fronts as a pioneer. It's MJ levels. Mans was on military grade rims and tanks type s***. Ye on a spiritual level is astronomical, so he probably could care less about the material world. On that Mcgregor wave since way back. But word although unethical biz practices(pumping streams, stealing production etc allegedly) as most cases credit where it's due. Trav also surpassed Cudi respectively and pioneer in his own right despite being a Cudi Ye Rocky rooted artist, arguably. The accolades remind me MJ talking not Jackson this time, Jodan. Like the Mcdonalds deals. His team phenomonal, him as an artist, I'm trav biased but unbiased innovative, packaged well like a kylie make up kit. It's smart marketing, music top notch though some claim he's been lazy and hasn't been innovative. Business def picked up some gems from Hov

He’s just cool enough for middle class kids but still safe enough for brands to partner with him.

yea hes buggin not to downplay ovo but like... cmon

S/o to Mexicans