The fact u think this is a slight towards those brands instead of the real world reach they had is insane lmfao

does billionaire boys club and ice cream count as rapper clothing brands? what about yeezy?

He represents something deeply resonant to a large community whether you like him or not I f\*\*\*ing don’t btw

Ye and Pharrell had that pull

Even 50 for a while lol with G Unit merch but Travis only one from new school.

Nobody gives a rat’s ass about OVO as a brand. And ofc they don’t, Drake nor OVO represents anything resonant for a type of person to even have them want to put his s*** on as a statement to represent themselves. He’s not Kanye or Rihanna or even Travis

There's an alternative timeline where GAP made a ton of easily accessible/affordable YZY clothing that became a household brand, but it wasn't meant to be. Not sure if Kanye gets the blame or GAP.

Wiz had a huge potential as well for owning a billion dollar brand. Look at what Berner is doing with Cookies, their clothing brand must be worth in 9 figures.

Ye if the powers that be weren't holding back his genius

We should of been had Yeezy stores across the globe like Y-3 tbh

It pretty much exclusively appeals to his fans. They recently had a collab with new era and all I could think was why would I want an ovo logo on my cities hat?

Even thinking back to like 8th grade, 9th grade type s*** like 9/10 kids would’ve taken a billionaire boys club hoodie over a ovo hoodie even though Drakes music got way more play than Pharrell’s

Does he actually beat Taylor Swift?

kanye made crocs cool most goated fashion person in hip hop history

taylor sells more music and tickets but idk if she’s moved clothing and general stuff like trav but i’m sure if tay had her own stanley cup then suburban targets would look like world war z

Idk about clothing but shouldn't vinyl records count? Afaik no one sells that like her, and I've seen bizarre prices like $700 custom cut ones that sell out with hundreds+ of copies

Lot of money to be made when I know small bands can make money off of even $20 records

Not even you believe this

I meant the first to take advantage of it so much that billboard had to change the rules

Slightly off topic but I dont think Ovo clothes moved quite like Roc-a-wear & Sean John or drummed up the hype like Yeezy Season

Carti could’ve had it years ago but he’s genuinely just a lazy bum. He would never wanna hustle like Ye and Trav do to deals like them.

YEEZY nigga???

Facts tho

Out here in Belgium, Travis is crazy popular even his damn merchandise is the most populated out of all rappers rn

Even kids know him lmfao

Tyler was doing this before travis lmao

Surprised he doesn’t drop a cannabis line and bundle his s*** with those products.

Nah Carti doesn't have that mainstream pull
He doesn't really have radio hits or features

He's still an internet thing atm

Play Goosebumps or highest in the room, even Mamacita or Fein and watch everyone go crazy mode

Gimme one Carti song that could cause that effect worldwide? Magnolia comes closest

He actually puts in the effort to spark imagination in every sensory way - literally. Kids are gonna be drawn to that. Sound, visuals, fashion, food, the only thing left for this mf is fragrances!

He gon take @Zackbrah lane

Tbh it's facts
It's crazy when u got braids ppl will call u f***in Travis Scott, not ASAP Rocky no
Not Snoop Dogg no

Travis Scott

They love the energy
Actually like u said he's perfect for kids, minus the darker subject matter 😂