Came to post. He’s 100% right. I been eating good for multiple years in a row. Got plenty of fire vinyls to prove it

Nowdays, we have so many options of entertainment, like Netflix, Tiktok, Streams, Videogames, Podcasts and s***.

The attention economy is f***ing the whole industry, even Hollywood

Plus, after the pandemy, a lot of people dont go outside like back in the day, so less artists make money in industry with tour and shows

Artists nowdays compete with Kai Centat for attention

Pop and another genres are on downfall too, I dont even know a 1 song of Sabrina Carpenter, she is nothing compared to Katy Perry or Lady Gaga

Thats the main point

Raps biggest market share was in 2017. Obviously they took us part of the way but they weren’t the ones who pushed rap into the stratospheric everpresence it had in 2017

Cardi B’s album really flopped hard

Was it really? And how are we defining market share? (streams, physical, tours, etc.?)

Well in 2017 I’m measuring share of streams across the total market. Rap made up 31% of ALL music streamed in the US

Which is a MASSIVE number by any comparative metric. Pop was 13%!

That's mad

Thanks Kendrick, Migos, Drake, Cardi, 21, Rae and Post

People forget that only rappers that put 250/500 K of dollars on payola for radios that appear on Billboard.

Rappers dont wanna spend that much, so only labels/machine invest who benefited them, like artists on 360.

That’s not even half the people

Future, Cole, Uzi, Travis, Trippie, Ye, and Yachty were also making pull back then

I also think, that while I think this is an entertainment issue as a whole, where by and large a lot of genres of entertainment are in varying levels of decline due to a lack of monoculture,

It doesn’t help matters that record labels have stopped pumping money into Hip-Hop. There is a direct correlation between that fact, and no hip-hop on the charts currently.

Why did the stop putting money into hiphop then?

It’s because hip-hop stopped playing ball. Around the start of the pandemic, trenches rap ballooned, and there’s a hard ceiling with respect to marketability on that brand of Hip-Hop. Not even trying to create crossover stars.

Ultimately I still think we land here but it truly doesn’t help that the ‘new stars’ over the last 5 years have been Durk, Lil Baby, etc

Personally I don't buy that music is competing with Kai Cenat. I can see TV shows losing to streamers but people still listen to music really anywhere.

R&B?

Since when

He's more Alternative than R&B imo

The genre died

Yall let all these lames get famous

lames?

This has been coming for a while. Genre trends come and go. However, Billboard actively tried to make rap smaller in the charts by giving radio more importance in the last couple years and implemented other rules which helped pop artists regain relevancy.

People here have probably already discussed how fragmented the genre has become and the lack of new mainstream rappers which doesn't help either.

Plus, the lack of quality rap album releases plays a big part. When I heard Culture 2, I knew we would end up here. Around 2017, labels started to release really anything with rap, no matter how bad the quality was. It was the gold rush era. Get new artists out as fast as possible, make them viral as fast as possible, release their albums as fast as possible. It is all cool in the moment but if there is no substance behind it, people are going to notice at some point and move somewhere else which is what happened.

:drakelaffphone:

Can't wait for those chart watching dorks and cacs to get the f*** away from my favorite genre.

I hate to say it but it's true

Thinly veiled we ass tweet

She should’ve never even been pushed like she was in the first place lol

IOP is genuinely an awful album and she was struggling to rap WITH WRITERS

I keep seeing this but Drake has dropped like 40 songs in the last year

streaming movies, shows, music, podcasts, or streamers themselves is one of the biggest mistakes of media history

They really trying to push this narrative.

blame nicki minaj