Spotify's explosive growth and it's impact on Drake's first week/day numbers with his new album.

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  • Jul 29, 2021
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    1 reply
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    mangotflu

    yea it's actually weird. loads of rappers/R&B artists do 3-5x more streams on AM than Spotify. I don't get why as I don't think AM advertise to rap fans more than pop fans from what I've seen.

    got rappers like moneybagg yo with 1 song in us top 200 on spotify whilst he's outselling j cole, justin bieber, tyler, migos, ariana grande, dj khaled. it's weird

    Yeah. Pop stars tend to dominate Spotify music while rappers and R&B singers tend to perform better on Apple Music. I can't say I know why but it's definitely interesting.

  • OP
    Jul 29, 2021
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    yaaaaaan

    when it comes to numbers discussions some people have been saying Apple Music is Drake's biggest platform but I think this new ones gonna prove strongly otherwise

    I don't think that will be the case, Apple Music has 1/4th? of the users of spotify but they're all hard core hiphopheads, where as Spotify has a lot of casual drake fans.

    Remember when Jimmy put 20 mil on it, jimmy iovines rollout plan for apple music was to bribe hiphop people to put their music on Apple Music first.

  • OP
    Jul 29, 2021
    Reply
    CKL TML

    Obviously not with pure sales being down / dead. 500-600k

    the point of my thread was that AM and Spotify have doubled their amount of users so that might be enough to make up for it.

  • Jul 29, 2021
    Reply
    thegreatdivine

    Yeah. Pop stars tend to dominate Spotify music while rappers and R&B singers tend to perform better on Apple Music. I can't say I know why but it's definitely interesting.

    Maybe Spotifiy is used more by casual music listeners in the US, whereas AM is more used by people with a bigger interest in music and who listen to more than the top 100

  • Spotify for the casuals

  • OP
    Sep 3, 2021
    Reply
    Strongerq

    The short answer to the question: "Will the new users be equaly interested in Drake" is no.
    Even thought users increased 85%, his numbers won't see that increase. Here is why:
    (i did a research of Spotify growth in different countries based on the top 200 songs published on spotifycharts every day)
    Comparisson of Scorpion release & early 2021.
    New country that has good numbers: India
    New country that has decent numbers: Russia

    Countries that have grown a lot: Brazil, Mexico, Spain, Argentina, Chile, Indonesia, Japan, Tourkey, Peru, Colombia.

    Countries that had growth: Germany, Italy, France, Philippines, Poland, Austria.

    Countries that are on the same level: USA, UK, Canada, Australia, Netherlands, Sweden, Denmark, Norway, Belgium, Switzerland, New Zealand, Finland, Ireland.

    So tl;dr: Spotify increased a lot in Latin American countries & in Asian countries (Drake doesn't do well there), he does well in Tourkey (IMF has reached #1, while GP #4 & Passionfruit #7)
    From the tier bellow he does good in most of the countires. But his biggest countries have stayed the same (some have had small growth).
    So Spotify increased so much because it grew in Latin AM & expanded in Eastern Europe/ Asian countries. It will continue to grow rapidly, but Drake's biggest market is NA + Western Europe.

    Link: https://pulsemusic.proboards.com/post/7759061

    Damn, that US chart is pretty bleak.

    Can't wait to revisit this on Saturday (no sarcasm genuinely interested in the numbers)

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