What exactly did it change

The sound quality is way better on the apple ad than the actual music video

we cannot be throwing out psychedelia whilly nilly like this

heartless was 100% a game changer. it allowed everyone to see what direction The Weeknd would go after MDM, where he was dramatically more darker than his previous works of bbtm and starboy

Heartless a great song for me if you love max Martin jack antoff repetition that cool too

This very Disney channel for me

Love the song!!!!

No that’s true, I really like that song one of the only good Abel/Max Martin songs out

This s*** is horrible and the video is equally terrible wtf lol. He's gotta hang up the damn 80s synths nigga it's done

Yeah this is another banger

We’re so f***in back

incredible game

Ooh, that’s a cool interpretation!
I’ll have to think about that when I hear the final product

ok bring the album brah

A banger for soccer moms! This s*** feels just as soul-less as this garbage

I think MDM itself was that indicator.

Heartless is cool but it’s a pretty generic trap inspired song, it didn’t change anything

The game changer was Blinding Lights, the poppiest single he had ever released up until that point

I also noticed and maybe I'm late but that sun/light thing in the video is the same one used for Dawn FM deluxe cover I think. Just like he's driving the after hours car. Cool how it's all tying in to really feel like a trilogy and not just calling it one

he should not have taken that iPhone 16 partnership that video is...not good

This to Lost In The Fire is like a perfect transition

Apple money is ridiculous money

$

Just got it for the first time
Definitely in that masterpiece tier with 64