cmon man

Probably next week, we would usually get albums in the same week they would be put out when I worked at Target

Didn’t you know that artists don’t exist outside of their capacity to promote and sell products to us? They are severed

he even decided to scrap the visuals in that variety photoshoot

So the writer saying it was delayed due to the fires means nothing to you?

The Weeknd is actually Ms. Casey he goes to the testing floor when he’s not in promo mode

It’s also just not smart from a PR perspective. Promoting an album right now while other artists and people in the industry’s homes are burning to the ground is extremely out of touch

DITF and Open Hearts

From Variety in 2020:

But “I cut that discussion off right away,” The Weeknd says. “Fans had been waiting for the album, and I felt like I had to deliver it. The commercial success is a blessing, especially because the odds were against me: Music streaming is down 10%, stores are closed, people can’t go to concerts, but I didn’t care. I knew how important it was to my fans.”
It’s been amazing to see the real heroes in our world: health care workers, grocery store clerks, first responders,” he says. “If I could do something even as small as taking people away from what’s happening in the world for an hour, then what better time?”

It’s wild that he’s in a similar position again

He's waiting for @XOCLUB khaled gifs

@banneduser is the only one who knows about this

but he's approaching everything differently than any time before.. you don't feel how much he's changed? I even had the feeling that he wasn't going to do anything until like the 23rd or smth. But then the fires happened, so I'll never know. Again, I don't care about promo at all, all is fine with me.

@XOCLUB please give him the green light

Nah, there was defo things scheduled after the variety interview i reckon

I don’t understand why people keep saying this.

Since September, this is what we’ve gotten:

• Album reveal concert, numerous songs performed, title and cover revealed
• Dancing in the Flames + music video + acoustic
• Songs again performed live at Heart
• Timeless + music video
• Open Hearts debuted live in Australia
• São Paulo + music video
• Open Hearts Vision Pro video
• Album release date revealed
• Film release date announced & officially revealed to be connected to the album
• Numerous limited edition vinyl & CD versions done by famous artists
• Billboards in major cities saying “The End is Near”
• Variety interview teasing & discussing both the album and the film
• Rose Bowl day after concert announced

Is this not extensive promo?

Look, I get it if someone doesn’t love everything we’ve gotten so far. That’s a genuine discussion to be had.

But what I don’t understand is people acting like there’s been zero promotion for this album

Pre-release only, there’s genuinely arguably been more promotion for Hurry Up Tomorrow than there was After Hours

I’m not saying it’s been BETTER quality wise.

I’m saying strictly quantitatively speaking, there’s been more promotion

Feel so lucky I got to experience the after hours era. I was in 9th grade at that time 😭

The promo has been more than adequate. People are just fiending for something to scratch the itch as we get closer, which I understand

9th Grade??

holy s*** i'm old

9th what

I was 19

Now I'm

23

Dog there’s been so much promo I keep forgetting something and having to go back and edit that post

We hadn’t even gotten Kiss Land when I was in 9th grade 😭😭😭