Crazy that CinemaScore is still managing to produce hype out of basically nothing

This supposedly up there with Top Gun. Could possibly be best movie of the year

Might f*** around n go see this tonight

Edit: Bought tickets going in an hour

Just got out from watching this. Solid movie. Real solid movie. My main critique coming out, I wish it was more graphic and had more gore, you could sorta tell they were skirting on the line trying to keep it PG-13.
Definitely go support it, definitely go watch it in theaters

The accents were kinda touch n go. Some were very spot on, others were your typical fake African accent. Bigger issue I’d say for me, would be the lack of African colloquialisms in their dialogue. Latasha’s character had a few, but it was lacking overall.

Also, if you’re looking for historical accuracy, dis ain’t it. Treat this like 300.

Cinemascore is one of the best sources to predict the movie's legs so good score is a great sign for a movie's possible profit.

No it's not.

CinemaScore is and has always been primarily a demographic survey for studios to learn what types of movies and actors/crew different market subgroups are interested in seeing.

It's secondary function is to help studios determine which films they should put their resources in for home video distribution (and which of those films distributors should give more of their marketing budget to for home video release).

Neither of those two functions are even provably effective, it's just one of the only things the studio can get after production. It is essentially a slightly larger focus group (which are already manipulated and corrupt when used during production).

It's third function is a relatively recent development, which is to use the CinemaScore grade as an upfront (and misleading) advertising tool during theatrical and home video promotion, in the same way journalist blurbs and ratings have been used for decades. (Much like RottenTomatoes scores were barely ever mentioned in movie promos until they were suddenly everywhere like less than a decade ago.)

There's nothing about CinemaScore that functions as a tool for either film quality/content or profit prediction.

How can a poll that features 6 questions — 5 of which ask the person's age, gender, home video consideration, and why they wanted to see the movie — with narrow, predetermined answers be used to gauge a release's profit? Especially considering that this poll is carried out on a single night (opening) in only five cities across America and Canada?

Tyler Perry built an film production empire in Atlanta off his catalog of black melodramas and Madea franchise, and basically controls where and when many Atlanta film and TV productions he's not even involved in can take place. And yet, the list of worst CinemaScore movies is mostly made up of his films.

In the most "technical" and roundabout way, you can say CinemaScore is a good predictor of a movie's profit potential based on how many people see "A+ CinemaScore" marketing and are convinced to buy tickets from that alone.

Even though things like Metacritic and RottenTomatoes critic/audience scores are just as useless and misleading, people's attraction towards them as quality metrics at least make some kind of sense. You can see the scores and how many hundreds, or thousands of (presumably real) people have attributed to that outcome. The scores update in real time throughout the movie's entire theatrical run, and even afterwards. The scores are divided between critics and audiences to add a further "us vs them" dynamic to provoke audiences. Their scores use color theory and symbolism market strategies to provoke ideas of what's good and bad (green, yellow, red; fresh, rotten/vomit). It's tailor-made to appear as though its an independent system by the people, for the people, despite that not being the case.

Not CinemaScore. The only thing about it that remotely provokes ideas of quality or "worth my money" is it's big, predominantly marketed letter grade, that has no figures or demonstrable meaning behind it. That's it. They bet on people to see "A+" and think "oh that means its good and will be a hit, I better see it" — just like critic blurbs had been doing in trailers and posters forever — and they cleaned house. Again, by polling just a mere 5 cities on a single night.

this is what i like to hear.

it was way better than i thought it was going to be. predictable but in the same way most big budget ones are. not enough for it to take away from the movie.

performances were damn solid. action was surprisingly fluid and enjoyable. way way way way way better than black panther was or ever will be. this does what bp was trying to do

you just went the fck IN

Looking good. I gotta wait till October tho

Why can’t y’all praise something without bashing something else?

So annoying lmao

oh no! someone compared something similar to something else thats also similar!!!

noooooooo.

also bp deserves to get bashed but thats neither here no there.

oh totally. comparing films??? how dare anyone do that.

actual scust

this was fine.. a little too generic at times. the performances elevated this.

hope it leads to more films in this setting. I would love for a studio to give someone like Andrew Dosunmu 80-100 mil to make a epic period film in west Africa

Comparison is the thief of joy. Hope you can learn to enjoy things without it.

thats so crazy how that quote absolutely does not apply to me. humans are much more nuanced than a rando quote that is very misplaced ESPECIALLY considering what site we are on and not even 10 minutes ago there was a "vs" thread right below this one.

also...cant help but to point out that even if (in your mind) the comparison is distracting and unnecessary, the comparison discussion still holds the movie at the center, while you criticizing a user for even trying to compare two things throws both the comparison and the individual convo out.

nice

You didn't say anything substantive in the comparison that would warrant an actual discussion if that was truly your intention.

Niggas was not coming in The Northman thread, talmbout "This movie way better than Thor: Ragnarok and Love and Thunder could ever be!"

But they could have and been alittle justified in doing so.

Both play on Nordic legends. Using that as a qualifier it's fine to say one executed it's handling of the lore better than the other.

And for this, with the themes of race relations, African tribes, nationalism and action similarities within the story, it's perfectly okay to say the woman king did what BP tried to do but better.

We can get Into the details. I have no problem with that. but I've come to find that BP is a protected movie on this site. Either ppl ignore discourse about it or shout down any one who brings it up in any capacity.

S*** I could just keep it to a culture convo and my argument would still have merit.

Anyway, movie was entertaining.

The best thing about this movie is that is presents well-funded and acted scenes of African conflict/personal growth where the main emphasis isn’t simply fear of whites. Of course, that was necessarily a big part of the movie, but I hope for future African period dramas (beyond Egypt) where the main themes aren’t colonialism and slavery

Yeah it pulled it off well. It's interesting tho that the slave/European part of the movie was basically a sub plot that turned into a main plot.

Exactly

so whats this about this film being racist?