Lamar

2y

so whats this about this film being racist?

Sonyomom

2y

Hmmm i wonder why people weren’t even willing to give it a chance….

Nozuka

2y

MFs going crazy over a black mermaid, you think they wanna watch a movie about strong black women?

RASIE

2y

No it's not.

CinemaScore is and has always been primarily a demographic survey for studios to learn what types of movies and actors/crew different market subgroups are interested in seeing.

It's secondary function is to help studios determine which films they should put their resources in for home video distribution (and which of those films distributors should give more of their marketing budget to for home video release).

Neither of those two functions are even provably effective, it's just one of the only things the studio can get after production. It is essentially a slightly larger focus group (which are already manipulated and corrupt when used during production).

It's third function is a relatively recent development, which is to use the CinemaScore grade as an upfront (and misleading) advertising tool during theatrical and home video promotion, in the same way journalist blurbs and ratings have been used for decades. (Much like RottenTomatoes scores were barely ever mentioned in movie promos until they were suddenly everywhere like less than a decade ago.)

There's nothing about CinemaScore that functions as a tool for either film quality/content or profit prediction.

How can a poll that features 6 questions — 5 of which ask the person's age, gender, home video consideration, and why they wanted to see the movie — with narrow, predetermined answers be used to gauge a release's profit? Especially considering that this poll is carried out on a single night (opening) in only five cities across America and Canada?

Tyler Perry built an film production empire in Atlanta off his catalog of black melodramas and Madea franchise, and basically controls where and when many Atlanta film and TV productions he's not even involved in can take place. And yet, the list of worst CinemaScore movies is mostly made up of his films.

In the most "technical" and roundabout way, you can say CinemaScore is a good predictor of a movie's profit potential based on how many people see "A+ CinemaScore" marketing and are convinced to buy tickets from that alone.

Even though things like Metacritic and RottenTomatoes critic/audience scores are just as useless and misleading, people's attraction towards them as quality metrics at least make some kind of sense. You can see the scores and how many hundreds, or thousands of (presumably real) people have attributed to that outcome. The scores update in real time throughout the movie's entire theatrical run, and even afterwards. The scores are divided between critics and audiences to add a further "us vs them" dynamic to provoke audiences. Their scores use color theory and symbolism market strategies to provoke ideas of what's good and bad (green, yellow, red; fresh, rotten/vomit). It's tailor-made to appear as though its an independent system by the people, for the people, despite that not being the case.

Not CinemaScore. The only thing about it that remotely provokes ideas of quality or "worth my money" is it's big, predominantly marketed letter grade, that has no figures or demonstrable meaning behind it. That's it. They bet on people to see "A+" and think "oh that means its good and will be a hit, I better see it" — just like critic blurbs had been doing in trailers and posters forever — and they cleaned house. Again, by polling just a mere 5 cities on a single night.

KRlS

2y

This movie was 🗑️

dontworry

2y

Just do your research

KRlS

2y

This movie was 🗑️

JaeRell

2y

This s*** was solid. A little Hollywood.. but solid. Action was brutal and nicely choreographed.

Plot should have focused on primarily Viola Davis character, but whatever. Strong 7/10.

JaeRell

2y

S*** could have been Gladiator epic if it didn't have so many cliches or played out tropes.

OSCAR WINNER

2y

Yeah I think the only thing I didn’t like was the whole girl being Violas daughter twist

PAPI NIGGA DAVE

2y

when streaming