UMG’s success has been, in part, due to embracing new technology and putting it to work for our artists–as we have been doing with our own innovation around AI for some time already. With that said, however, the training of generative AI using our artists’ music (which represents both a breach of our agreements and a violation of copyright law) as well as the availability of infringing content created with generative AI on DSPs, begs the question as to which side of history all stakeholders in the music ecosystem want to be on: the side of artists, fans and human creative expression, or on the side of deep fakes, fraud and denying artists their due compensation.

These instances demonstrate why platforms have a fundamental legal and ethical responsibility to prevent the use of their services in ways that harm artists. We’re encouraged by the engagement of our platform partners on these issues–as they recognize they need to be part of the solution.

the great AI war has begun

I am team AI

I want every song in history able to be AI deep faked by an artist's voice of my choosing at the click of a button

it’s funny because it’s not even AI music, it’s just a voice filter

Acknowledging it is an L for them imo. W for AI Drake fans

"the side of deep fakes, fraud and denying artists their due compensation."
remove the word deep and it describes label activity since the beginning of recorded music

Imagine Drake going along with the troll and opening up with that song on his tour. That would be electric

but the filter is powered by AI, which was trained on copywrited drake vocals. thats their argument

yes, that’s correct

it’s just weird everyone keeps calling it an AI song like AI actually did anything except put a filter on the vocals

Tbh the song is nice

yeah, agreed. most of the shares of this think the entire thing was written/composed/vocalized by AI which is funny

i'm also just a fan of the ghostwriter aesthetic / name / rollout. the entire thing was done well

I'm Team Artists when it come to stuff like like this. But, I'm team AI if it's just innocent AI covers of other Artists songs.

Metro made the beat so you know that it's gone SLAP

So tired of the AI threads bruh

they wish it was viral

I mean it’s ai training on data of his voice via algorithm to clone and map it to other audio in high fidelity. Trying to not call it that is kinda pedantic.

mods please put all this ai s*** in one megathread

Wow this is hard as f*** wtf

Like SELENAAAA BABBYYYY

It’s because it’s a banger

Voices are convincing but the beat is so ass