Sept. 11

Sept 18

August 28th.

Stay sleep. The key to marketing is to diversify your audience. By giving Khaled 2 songs he promotes the s*** out of them and people like wow Drake dropping heat now I wonder what he gonna do next. By dropping a Headie One music video he immerses himself in the UK Drill scene even more and then they’re following his next move. Not everything has to be album content for a rollout to gain promotion... it’s marketing 101: diversifying audience = bigger sales. but thank goodness OVO know what they doing and you’re not with them

Oct 23

Geeez!!

It's not about the album then it's not part of the rollout lmao. Not a hard concept.

I'm waiting

Trying to determine whether Drake would get more sales with a shocking immediate drop or a longer, more traditional rollout

latter

but i don't think he plans to do that this time

The clothing bundles will make up for any long run sales lost and then some.

there will def be nike merch but drake not doing bundles bro

The merch is in the theme of the album..... you're that adamant he wouldn't bundle them together?

ktt2.com/drake-kinda-acknowledging-the-bundle-scammers-61734
ktt2.com/drake-likes-post-on-the-death-of-merch-bundling-75162

but i hope he does tbh just to dominate one last time and f*** s*** up

IN

Doesn't matter in this day of age. People will stream on their preferred music streaming app regardless if it drops tonight or with a proper rollout in November.

viet made the thread it’s happening

How much stock should I put in this being a likely release date?

Would be perfect to be the soundtrack to my birthday weekend, this weekend!

If drake surprise drops the 28th itll be a madness

Drake securing the final weekend of summer before school goes back as his

I see it dropping this friday like a suprise drop at the end of the day its a weird year and anything can happen if album is good people will listen to it not matter if it had much promo or not. If Drizzy still wants a summer album Friday would be the day.
If not i see it late September Beginning October tbh

Bro if the album drops this Friday It’ll be madness. He’s also been teasing the Nike merch a lot lately.

If the album drops this weekend then the merch probably drops immediately after!!!

I would think there would be more people showing the CLB merch if this was coming this week.

Maybe it’s stuck in the mail?

Maybe they where told not to show it fully?