Yeah eeverything comes in waves itll come back after people are sick of current desigm

Even the logo redesigns done across industries have rationale behind them.

I agree that it's lame and has elimated the concept of cosmetic identity in branding. But it's also a movement fueled by the Internet's and smart device's role in current social behaviors, which is undoubtedly supported by the market research these companies spend many millions on each fiscal year to know the best way to either sell you things, make ad money off of you, or get your engagement to compile data for profit (and in many cases, all of the above).

All of the logo redesigns in that pic from OP moved from heavily stylized, individualized, recognizeable designs, to simple sans-serif fonts — which have long been claimed to have better readibility (although this has never actually been backed up in any meaningful quantity). But this claim has become so invasive in popular design that it's reasonable to assume that many companies whose names are just as recognizable as their products would appropriate that suggestion if it led to potential profit.

Besides, changing a logo, especially in this current age, is virtually no-risk and it has been proven time and time again that the majority of people quickly get used to redesigns despite backlash out of the gate.

The logo redesigns also coincide with the recent (relatively) "Silicon Valley" naming conventions of dropping vowels at the end of words, alongside minimalist designs/redesigns of app icons and imagery. All of these things are not only claimed to be better for catching consumer eyes, but are arguably better suited to our current daily digital activity. Simplified logos, images, and fonts give our ubiquitous screens a feel of symmetry and/or uniformity. And these things have happened quite late (see: after) the corporatization of the Internet, so they are not the "cause" or "method" of anything — they're a result.

I suppose you can compare this migration from stylized to simplified branding in the era of service/data and information capital to the change from classic HTML internet websites from the late 90s-2000s, to the sleek and comparatively boring page design of Web 2.0. And I have no doubt that stylized branding and previous market trends will return in coming years, as these things are cyclical by nature.

Pop-culture, despite being married to industries above, has seemingly been operating in the complete opposite lane this century.

Yep. When we sold our last house we put a new bright ass yellow door on it and the new owners loved it, and everyone we showed pics to gushed about it.

I dont get it and i dont like it lol, but a s*** ton of people seem to be on that wave right now

Everybody is buying and selling their houses so fast these days that nobody wants to go with a bold color that might put off a buyer down the road. Just doing the door is like just doing one coloured feature wall in the bedroom. Adds a bit of vibrancy but it is easy enough to change without a huge overhaul.

Seems like a sound take to me. Definitely makes sense. Although we had to repaint our house cause it really needed it haha

we’re out of the 90’s kids era and into the y2k kids era. its just how it is

Not the best example because lawns and gardens are usually the most uniform and generic looking things in suburbs. That could be the result of a home owner's association though because they put in rules on what is and isn't allowed to be grown in gardens and how your front lawn is allowed to look and s***. They won't allow certain flowers or plants to be grown because of the kinds of bugs and wildlife it can attract to a neighborhood disrupting everybody else. Your grass has to be cut and you have to keep certain weeds out because of again wildlife that can hide in the grass.

Nah spotify & airbnb did upgrade

Rest i agree tho

The car pic is very misleading btw

Its one trin called Cross Over, but theres many different other models in most of those brands

Cross Overs are just the new 2000s SUV n the 90s Sedan, since the 2010s

The main popular trim is always similar across brands since the 80s since its the basic n qffords them to do other s*** with their other models n trims

It will swing back in time

Also a lot of this is "our" fault, millenials.

"We" always preferred basic colors n minimal designs. Probabaly has to do with the modern tech revolution & the iphone.

Its why cars of our time & phones etc. were mostly just silver, black, white, grey, rose gold & chome lol.

But Gen Z n Zoomers actually prefer a bit more color. Which is why Iphones are having more color selection now such as blue n same with stock cars.

Our era saw it as "advanced" n "grown up" n f***ed ourselves tbh. Brands followed us, n are slowly changing again for Gen Z n Zoomer.

@plants was right

The missuse of the word minimalism at the product development stage is a tragedy. The large majority chase the aesthetic of minimalism without the philosophy applied

does this not mean that now we are faced with a similarly complex and interesting problem? the problem of what do you do/be when you can do/be anything?

I'm sure the paint industry hasn't really started adapting yet but eventually the climate crisis is going to force builders and painters to just start using the most ecological option we'll see what that turns out to be

Yeah, I'm not a fan of them for how generic your site is going to look after time.

Personally, I don't mind them for making a concept site or just building something to have something in the moment, but they're not good for a company or building something you want to be unique

@Mesaih You a UX designer or web developer by any chance?

yeah that's what i'm saying. humanity hasn't ever not been in the situation of "here's a problem, how can we fix it"? sure, the problem varies from time period to time period, but it's just still that, a problem, we now get to witness how that problem gets solved, the same way the humans past did.

it's daunting, but at the same time, also exciting.

Yeah im in web development right now

Capitalism doesn’t breed innovation. It promotes the least challenging and regressive option to insure the retention of profits.

the shot chart

Imagine driving a green car

i miss electronics being released in like 5+ different colours