Against Kendrick and UMG.

First with Kendrick Lamar because Drake is using NLU as a jump off point:

Drake is suing Kendrick for NLU defamation and UMG for not "doing anything" about it. Buts it's something Drake actively participated in - begged for - and in some way started (in terms of making it "go there").

Couldn't it easily fall apart - or at the least - be countered sued by Kendrick and/or UMG?

• The Counter:

When Drake also claimed, first mind you, that Kendrick is a beater and his girl had a child with another man which potentially causing stress and distrust in life. Just like he claims with the pedophile angle on NLU? And "UMG" seemingly didn't stop Drake from throwing those out neither, nor did they stop Drake from weirdly posting about Kendrick for two weeks on IG begging him to drop - to the point he constantly made fun of and tried to maliciously attribute an AI song to Kendrick with intent to hurt his credibility with the low quality nature of the fake song. Wouldn't that backfire on him?

• Also, Drake is claiming NLU is faked in popularity - so faked that 60 PERCENT or so is supposedly fake:

So all those plays and people singing at NBA games is fake? All those universities and schools doing band renditions of the NLU instrumental part of their schedule is fake? All the clubs playing the song to this day is fake? And all the direct play and individual listener time from radio is fake? You with it in your car and house is FAKE??? ETC.? Did they get the 2Pac technology and hologram everyone?!

And he claims Spotify is unfairly "boosting" NLU in its system. Couldn't it easily be shown at the very least of how Drake gets plastered on every playlist and genre tag as "unfair competition"? And if we go deeper, couldn't it bring into "boosting" investigation towards Drake? And why is Apple not in the suit even though NLU went to the top of the charts in Apple Music with many plays as well? Could it be seen that Drake might actually get "boosted" "unfairly" on Apple than Spotify and thus he doesnt want it to be in the light? I mean I dont have any idea otherwise you would only point at one when the other also has the same similar results.

I don't get it. SO more than HALF of NLU actually doesn't exist, supposedly. Regardless of all the in real life impact? And wouldn't Apple be a part of that massive missing piece?

• Final part, the most weirdest and conspiratorial, "Lucian":

Apparently, Drake is at odds with Lucian and fighting him for whatever personal reason. The theories are its either over money, over less attention on him, or, the most imaginative of it all - for "justice".

• But

Wasn't the conspiracy just months ago earlier this year that Drake and Lucian are in cahoots? From multiple podcasts and even Kanye himself? People saying that Drake is buying up many artists catalog and "tag teaming" the industry together. Which supposedly cause part of the beef exploding at the scale of what it is because artists are mad at that, but people claimed it's a "boss move" from Drake? What HAPPENED to this supposed angle? No longer "canon"?

Well now part of the conspiracy somehow involves Kendrick. Theyre saying since Kendrick's own label, which is signed to Interscope his parent, which is then signed to UMG their upper - which Lucian is involved in with UMG means something (even tho many artists are including Drake). Nevermind the many channels and looser control the chain goes down, theyre saying since the beef records came out under Interscope its tied to UMG which is Lucian and now all of a sudden Kendrick is "Lucian's" new fav.

• But

Drake's records also came out under UMG. It's all UMG. So how does that make sense as an isolated suspect? I understand the "keep them both fighting" angle that makes "everyone" money, but I'm not a believer that theyre picking one over the other. Especially Kendrick.

Nevermind that Drake is literally directly connected to Lucioan and was supposedly "tag teaming" the industry together as "boss moves", but picking Kendrick over Drake imakes no pure buisness sense at all.

Here's why, in my opinion:

• "Lucian" gains way more turning the "dial" up on drake with all the side artists hes connected than Kendrick who is isolated to himself most the time that doesnt give boost or addition benefit to the rest of their avenues.

• "Lucian" gains more for having their biggest horse keep running first, Drake, instead of having the 2nd or 3rd running horse magically try to jump in first regardless of numbers or audience attention in totality (not just this year).

• "Lucian" gains more having the artist that is 3x more active than the other being their main guy. Drake is way more active than Kendrick, thus Drake will have way more product that adds to their whole than Kendrick.

• "Lucian" has an easier time with working the machine that is already built into the infrastructure they already built, instead of making a new one out of nowhere. Drake is already directly connected to Lucian, Drake already has his Apple connects, Drake already has his artists connect and Drake already has his industry "politics" connects. Starting with Kendrick now makes no sense. Trying to build him up into that same massive, successful, and most earnings infrastructure that already exists with Drake and passed its bumps n bruises - and simply, pass the time it takes. Makes no sense to start at zero when you already have something at 100 that is comparable.

To the last point and wrapping back around to the "unfairness" of NLU - do we also forget how Drake's beef records were also propped up which can also be thrown back in his face?

• Literally

What about Push-Ups being pushed everywhere that podcasts we're instantly locked in on and the whole internet was clowning Kendrick while Drake himself was begging for a response - meanwhile at the same time - making multiple "victory laps" with his Instagram, and more importantly, Taylor Maid.

• Sidenote: Couldn't Taylor Maid be seen as defamation and "manipulation"? With how it teases Kendrick & falsely uses fake voices of living and dead people without permission that could be seen as real. Not only could the Estate of Tupac can push further into the intellectual property and ethics, but they could say its defamation and assassination of character in partner with Kendrick who can say it hurt his image and defamed him using these powerful authority figure voices in their field illegally against him and to the public. Now, AI litigation is still early & fresh, but this could easily be seen as precedent. ESPECIALLY since Drake and his companies already C&C others using his own voice for AI.

Anyways -

Family Matters got push as soon as it dropped too along with a ready to go industry standard video. It also had every major media site and "meme" account claiming right away that Drake won with quick links with FM (until 40mins later when Kendrick cold dropped Meet the Grahams). Is it not suspicious that many major traditional media and social media instantly had reactions and links and "jokes" as soon as it happened? Is that not record pushing and clear use of a marketing idea? Which isnt bad in itself, but it is bad when you try to claim someone is doing something that you also participated in, but now its somehow unfair when its not just you using it or when its being used against you.

In my opinion, THAT, is market "unfairness". Suing competitors that are using the same tactics in business that you are also clearly using. You are trying to monopolize market tactics and label ideas. You want to be a monopoly where these are only special permissions to you and only ok to be used when it's just you.

• Ending

That's my thoughts and my genuine questions. In my view, of what the public has accessed to so far, it seems like Drake is unfairly suing in bitterness without any true basis and is wasting courts along with possibly other Govt. entities (if that Rico goes through), and companies time & resources. Suing over industry standards and general practices, which you can't do. While he participated in the same mudsling he is now upset about 6+ months later way after the fact. After claiming for months, it isn't affecting him in any way to the public, mind you.

Meanwhile, most of the so-called true and righteous conspiracies make no sense. It makes no business sense from UMG and "Lucian's" perspective and motive - and it makes no sense with the righteous angle when he participated in the same actions same year and prior. Especially when take into account the "tag-teaming" story that was celebrated just a few months of the same year and played up from Drake for social media.

I am looking for clarity, and potential answers - or at least sensible reasonings.

No stan wars

This can’t be real

(By that I mean the fact @op wrote a whole book)

It’s still f*** drake

stan wars below

You should be a lawyer. I liked what you said.

reads like gpt

Drake wants to take over the industry and no longer be a worker which is why he's going against his boss . Nothing new here.Jay-Z is drake's competition as far as business goes,Not Kendrick.Drake already beat the rap game

At the end of the day, Drake brought this on himself. He literally gave Kendrick his consent to drop the record multiple times.

And now with every step he makes, Drake is reaffirming to the world that he is who we've all made fun of him for being since day one... a sensitive dork.

All of your points are exactly why I think this lawsuit will fail. I haven't seen one person say why NLU is slander but not Family Matters. Even if you can argue that being called a pedo is worse, is there a legal precedent for "well what the plaintiff said isn't as bad so it doesn't count"? What about the fact that Drake TOLD Kendrick to say he likes young girls? Even if it was tongue-in-cheek I don't think Drake's side can deny it happened. Again, idk if there's a legal precedent for "well the plaintiff called himself a pedophile first but that doesn't count".

And how does he prove Spotify was boosting NLU without it being exposed that he ever benefited from it too? (Unless I'm to believe Spotify only started doing it for Kendrick this year but never for Drake). And why is Akademiks being used as a source? This s*** already sounds cooked. There's just so much going on man.

I can't tell if Drake is making a 4D move or if he's making the worst mistake of his career. That's why I ask if this was his idea or if someone else got in his ear

Ty

I'm just asking questions

thanks for ignoring half of the literal suit and questions

”Wasn't the conspiracy just months ago earlier this year that Drake and Lucian are in cahoots? From multiple podcasts and even Kanye himself? People saying that Drake is buying up many artists catalog and "tag teaming" the industry together. Which supposedly cause part of the beef exploding at the scale of what it is because artists are mad at that, but people claimed it's a "boss move" from Drake? What HAPPENED to this supposed angle? No longer "canon"?”

Drake stans on here don’t have any actual principles or values beyond what can make him look good. It isn’t surprising that they abandoned this whole angle as soon as Drake turned Benedict essentially and filed a motion on a label he was in bed with, when you realize this all of the goalpost moving and constant juelzing makes sense

ive been doing threads like this before covid my guy

took me 25 minutes

mostly just organized my previous replies n general convos to @edumist , @BlackAndMildSauce , @Mitchell & @insertcoolnamehere plus a few others then i just rewrote in a school-like format with some additions of a few more realizations and ideas

Drake is not suing Kendrick

Niggas are invested but nah op a real one lmao

he is literally suing over NLU in defamation while additionally suing umg for "not doing anything about it"

the defamation will involve the person that said so called defaming words - which will be obv Kendrick

and it will involve even way more people if the rico is recognized

also, i talk beyond nlu - its a jumping off point just as Drake is using it

Just being petty trynna take away hype from the album because he couldn’t win in a rap beef

The only time drake wins in rap beef is if he battles mentally ill people. He can’t stand up to an actual MC. This has been proved time and time again

2nd suit going down the defamation route

that guy is a moron

he had no problem subbing and bullying Kanye for years

knx is power

No one on here knows the law or business well enough to explain it to you. All the explanation you need is that the lawyers representing Drake are very expensive because they are very good at their jobs and they believe Drake has enough for a defamation suit. Any other opinion on KTT isn't worth as much as guys who probably graduated at the top of Harvard and Yale Law. Come on now

it was the defense the first half of the news until a headline blatantly said it later in the day

no he technically not suing kendrick, he suing nlu, which will involve and connect him in the suit

lol

he's downloading the update

whoa I wouldn't go that far

He did win against Common and Meek Mill. Both good MCs

He can hold his own against elite MCs like Kendrick and Pusha but once they go really low and really go in, he's crumbles under the pressure and disappoints on some James Harden s***.