this is actually hilarious.

WELCOME TO NEW YOOOOOOOOOORRRKKKKK!

Kanye

Chief keef

eh my brothers that were raised on 90s rap like Nas, Hov, Pac and Big actually hated Wayne and thought he was corny lol so I see where @op is coming from

Boomers

Don't think thst has to do with gentrification

They liked Ye and s*** though but they couldn’t get into his voice I guess lol

To this day I’ll never understand why NY radio didn’t accept him, the mob, flatbush zombies and pro era man smh that the fresh wave NY desperately needed and it’s why we were held back last decade

Do they like new Kanye

Feel like kanyes music was pretty boomer friendly until like 808s

My oldest brother is more open to new s*** so yeah he loved MBDTF, Throne, and TLOP. The middle brother, a year younger than him, is moreso into pure street music or what’s hot but not weird so he wasn’t really rocking with Ye after Grad

Rocky was way too ahead of his time and Texas influenced. Pretty sure he had his audience in NY(hipsters/hypebeast)actual NY niggas just wanted an outdated motherfucker to be on top lol

That and Day n Nite the same year

Add in the death of rock in the late 2000s and the rise and fall of "edm" in the 2010s and this is about right. Once them genres died out white kids had nothing to flock to so they came to rap

And City kids don’t f*** with country

The young Hillbillies here in Mississippi be bumping Gucci in their pickup trucks while chewing dip and wearing cowboy boots.

real nigga alert

hip hop truly became white washed with Em

anyone that has been following hip hop knows this, not Em’s fault either

let me tell you man the white people LOVE asap mob plus rocky worked with skrillex and the group as a whole was into fashion which exposed them to more audiences altogether.

also contracts in rap are so f***ed idk why some of these people even sign to begin with like i'll look at some deals and wonder if they only signed just to say they got signed

Drake

it was me tbh

the metamorphosis of Tupac Shakur in 5 years is something I don't think we'll ever get to understand.

Going from this to writing one of, if not one of the most heartfelt songs in hip hop of all time....as a reference track for MC Hammer.

Yep,the fashion how A$AP Mob carried helped them with white people alot. Wild For The Night was pretty big back then as far as i can remember. And yea,i remember blogs reporting on Rockys first deal like it was a major sports signing.

Almost every rapper falls into a 360 deal or bad cash advance and have to be better then great to succeed(which is like 1%)and Rocky comes in and is given $3 million,all he has to do is make his music and the money is there,like its suppose to be. Big deal at the time

an underdiscussed thing in this thread is seeds of underground rap becoming more influential over time

im not saying underground rap is "white" or anything, but all those scenes like Def Jux, Rhymesayers, Army of Pharoahs, and then tangentially ones like Strange Music have always had more mixed audiences, esp the latter there. Like if you compare the demographics of popular underground rappers vs mainstream popular rappers in the 90s & 00s, it's definitely a lot more skewed. The audiences also reflected that. There's a reason when Atmosphere released GodLovesUgly back in 2002 a big criticism of the album was that it was "white people music" (aware Slug isn't white but that's just what was said) - you 100% would not get that criticism with that type of music today. I mean, underground hip hop was where you had weirdo dudes like Sage Francis and s*** too, or even people like Cage or R.A. People like Aesop Rock still get that criticism despite being OGs at this point
Thing is though that the audiences of these artists were always mixed despite the criticism from the outside, but they also existed during or before the "modernization" of hip hop into pop music, so them having like even half or majority white audiences as rap audiences was odd. Post-pop reformation (which is mainly mid-late 00s into early 10s), this kinda fact was lost because wider hip hop began to more or less reflect the same type of skewed demographics. However I think it's understated too that a lot of the dudes who blew up in the early 10s were literally listening to or influenced by guys in this scene, so that influence kinda trickled its way further into audiences by extension.

What would gatekeeping hiphop look like genuinely

Like do u just s*** on white ppl who listen to hip hop like how would you stop them lol

Kanye