Ngl i kind of miss the anticipation months in advance with artists doing multiple interviews/late night tv shows etc and gaining insight into their thought process before listening to the album. Why do yall think that isnt a thing anymore? Is it solely because of streaming?

We live in an era of instant gratification my friend

Fast food music

After Hours was a recent big project with an actual rollout though

Instagram beef is more efficient

Free market prevails

You can reach your whole fanbase more easily now because of the internet, that definitely plays a part

After Hours?

Idk I kinda like the no rollout approach cause I won't get burned out with any singles, hearing the whole thing for the first time improves the album listening experience for me

tekashi 6ix9ine unfollows everybody except the nypd

y’all want ur music fast or ur rollouts pick one

EA rollout was fire

great avi

I like the way things are now. Imagine a rapper hyping up a project for months just for it to be mid.

thanks americana <3

Complains about artist taking 2-3 years to drop music

Complains when they release music too often

Also , Yeezus & BEYONCÉ made it ok to drop mainstream albums with little to no promo

fr these fools talking about how everything is mid but subsequently saying that the album and music video as a format is played out

Those albums had a f***ton of promo

now you can be like dababy and hype your mid for a week instead of a year. everybody wins

Yes but mostly after release

I meant pre-release promo

Beyoncé dropped literally out of nowhere and Yeezus hype was carried by tweets , word of mouth and low quality performance / DJ set vids

High Off Life just had 5 singles and an XXL interview

Promos are there I think you're just looking at the wrong artists

there was some build up before yeezus. ktt1 had a great thread on it.

edit- link kanyetothe.com/forum/index.php?topic=579258.0

“Mid”

Wasn’t it like a 2 month build up tho ? That was really short promo time for 2013 superstar standards

they’re still a thing they’re just not as rigorous mostly