The attention span of today's rap listener is equivalent to a mentally challenged goldfish so if your hook doesn't consist of repeating the same three or four words or adlibs you already lost them and they are on to the next track.
this is pretty much what I mean, but this is pretty much pop imo. Last true hip hop hit I can think of that fit the description:
!https://www.youtube.com/watch?v=L7-0ugujS2UThis is not a hit 🤣
Drake happened
This ended way before Drake tho. By the mid 2000s it was already basically over. And it's not like these guys couldn't make great hooks. I just think that sampling declining pretty much ended this(as someone said in page 2)
Grew up listening to my dad play old school hip hop radio all the time. I always loved the songs that would come on, but the one thing I hated was I noticed that on almost every song, the hook was either just the sample playing without any vocals, or the title of the song repeated 4 times while the beat played.
Absolutely hate this trend and I’m glad it’s not as common anymore
“Hate this trend”… 🤦🏽♂️🤦🏽♂️💀💀💀
“Hate this trend”… 🤦🏽♂️🤦🏽♂️💀💀💀
What the hell else would you call something that artists used to do that isn’t as common anymore
Trend, style, choice, same s***
A few changes hip hop made at the beginning of the 2000s and 2010s have greatly shaped how the genre lives now a days. In the early 2010s, R&B singers singing hooks during rap songs got eliminated from the genre(for the most part/mainstream). Remember the 90s and the 2000s how many R&B+hip hop collabs there were? Empire State of Mind, Dilemma, all those Ashanti and Beyonce collabs...Eminem and Skylar Grey in the later part of the decade kinda made it corny tbh and s*** hasn't returned(in the mainstream) lol
But, more importantly. What happened to the instrumental hooks? Some of the greatest songs in rap history just let the beat ride after a phrase or the name of the song was said at the end of a verse. The West coast was great at this during the 90s. But everybody did it. Some famous examples:
!https://www.youtube.com/watch?v=rzRqEWJYwX4!https://www.youtube.com/watch?v=0xS9hvs5F7s!https://www.youtube.com/watch?v=h4UqMyldS7Q!https://www.youtube.com/watch?v=hI8A14Qcv68!https://www.youtube.com/watch?v=fJuapp9SORA!https://www.youtube.com/watch?v=md15-bpJpdY&t=128s!https://www.youtube.com/watch?v=LDllENVj8KkBy the mid 2000s, this technique was basically gone from the mainstream. R&B singers and autotune started to dominate, which eventually led to just autotune dominating. And now we got everybody singing, no matter how bad their voices are lol Obviously, there are songs that still use it. Other genres still use it a lot. Blinding Lights, you can argue, was the mega hit it was because of the synth breakdown/hook it has. EDM is the king of the "drop" as they say. What was the last rap song that was very popular, that was just an instrumental hook? IYKYK? I say bring it back
Forgot this was even a thing
But radio probably the answer
It was easy to let the sample play
When sampled beats got too expensive they had to come up with the melodies and it was too much work for a hook
Guess you could say it migrated to edm crossovers