I guess too much saturation? There really isn’t as many lanes as there once was, with SoundCloud people were friending to discover new artists, underground was at its peak.
The Underacheivers
Flatbush Zombies
Members Only
Da$H
Lucki
Chester Watson

Just to name a few. They’re still underground. Some people even considered DOOM underground.

I’ve always just interpreted the term as lesser known, them against the world, just flat out musicians making noise that people overground can’t hear. That concept is just scaring the hoes now

I agree whole heartedly. I have not done a full Yeat album listen, but I still see he’s atleast evolving which most artists can’t do. I really wish him a successful career he’s killing it, and that’s coming from me a dust head

Listen to these if you didn't listen yet:
Out the way
X ta C
Tonka 2
Off Tha Lot
Jus Wokeup
Money Twerk
Rokstar

The Face just shared this today theface.com/music/underground-internet-rap-rage-carti-yeat-ambient-plugg-iokera-terror-jerk-krushclub-lumi-athena?utm_campaign=later-linkinbio-thefacemagazine&utm_content=later-42706273&utm_medium=social&utm_source=linkin.bio

This is so behind because even on the scene people are saying jerk is dead, its why even nettspend and Xav dont even make it anymore

Tiktok goated for music discovery

I was saying it facetiously but there is truth in it forreal. Take $ilkmoney for example.

This track dropped back in 2019 off his album GTFOMD, but it wasn't even a single he released prior to the album. His song Africa was the leading and only single off that album. But around 2021/2022, My Potna Dem randomly blew up because it was being used in some Tiktok webcomic and now it's his biggest solo song

Tiktok randomly has songs blowing up, and if underground rappers really wanted to (and hopefully they don't) they could just start posting their songs onto anime Tiktoks and it'll likely help get them some boost.

they really dont wanna give shed theory credit lol they really credit "ambient plug" to clouddead im weak

Let’s just be real. Hip hop is dead for newer generations at this point. Old heads are carrying it on its back with little to no hope of the newer gen being able to fully carry that flame. When Drake, Coke, Kendrick , future retire then hiphop will be officially dead.

And the article frames the underground as whats keeping hip hop up cuz older artist are beefing, but then say they are niche. So if the underground is niche and wont be that big and the ageing ppl are mid now, whats going on with rap?

Yall tried to kill me for it but in reality , women are keeping hip hop afloat mainstream wise

“On Twitter, producers beef with journalists about the origins of Asian Rock genre pluggnb”

Pluggnb genre Asian rock*

Edit 1: no mention of SoFaygo for the rage section.. or Yale by Ken he talks about AGC..

its gotta be a few things

most notably the new energy these boys are giving off is kinda of anti hoes... like yeat is not a sexy boy, his songs for the most part arent getting on the aux when girls get ready

say what you want about carti and uzi but they are marketable in a mainstream way, traditional handsome etc.

the intention of the music is to be disruptive, which is fair because to distance themselves from the status quo they have to stand for everything rap isnt at the moment. but thats counter productive from a success standpoint because the current rap status quo is best selling genre in the world, so of course the opposite of that wont be. when uzi and them were blowing up it was counter culture to make those shiny, glossy mainstream songs

and i think their reflection on american culture is a little lost on foreign markets. i think the melodies and vibes arent resonating with people. weve seen the global counsciousness shift to brighter happier ideas (country, kpop) while these boys are going deeper into the schizo s*** which is cool but its not the same frequncy most people are on right now

it reminds me a bit of rock music after emo, just kind of lost in terms of success, ideology etc