i have an industry friend... expect jane's sound to be copied lol they have her on lists

Heavy metal on my neck I guess it really is a #CameronWinter…

earl sweatshirt yeah i mean yeah

Lmao

everyone in the industry still on ktt

who said this

somebody tell Jenevieve to hit them up

8:40

INTERVIEWER: You guys work across, like, pretty much every genre at this point, right? Okay. So, could you give me some like practical examples of types of content that resonates with certain audiences in certain genres? Because I imagine if you’re working on a country song one day, and a Latin song the next day, those are not going to be the same campaign to try to reach those audiences. So, give me some examples.

SPELMAN: This is a really core principle of the company, which is, you know, we can drive impressions on anything. At this point we know how to go viral. We have, you know, thousands of pages. But [we are] making sure that they are not empty calories, and that they are impressions that will actually find your audience. And so, you know, for a lot of underground rap songs, it'll be these kind of like stretched-out clips of video games right now, [which] are really popular. Or like, for a lot of singer-songwriter stuff – I'm sure a lot of people have seen here have seen the kind of like yellow text quotes – you know, we call that ‘pastel talk’. We think we were kind of the first people to do that and now [there are] a lot of copiers, and then you have to pivot to the next thing. And so, you know, when we spoke, you know, however many months ago that was. On the country side, it is a lot of trucks, it is a lot of cowboy hats and things like that. But it makes sense, yeah.

" On the country side, it is a lot of trucks. It is a lot of cowboy hats and things like that, but it makes sense, yeah."

it does suck that any sort of underground organic artist or sound that wants a bigger audience through a label gets involved in this s*** by default at this point

(LaRussell voice) Dijon too!

Me, Mr Chaotic Good

This thread is a psyop to get Geese more clout. The PTA filming at Carnegie Hall was just the start I’m afraid

11:50

INTERVIEWER: Do you still consider a campaign to be a success if there is virality on TikTok, but maybe not a huge translation into streams on Spotify?

SPELMAN: That's a great question. […] You know, I think if we still have a viral trend, I think it can still be a really successful campaign. We manage an artist named Kevin Atwater, who, we saw that there was a lot of overlap with his fan base and the show Yellowjackets. And so, we'd been trying a lot of stuff for this song, and we ended up putting a quote from the [show] before the audio [on TikTok] and it went crazy. “I feel it so deeply in my bones,” something like that, and then the song starts. And it went crazy, and the song has 40,000 creates on TikTok. And streaming improved a lot, but it’s not like a crazy consumption hit. But, what it's done is now, every time he posts with the audio, his posts do well, because he has this trending audio and it's tied to his brand. And now fans show up dressed as the characters, and it's kind of been this huge moment for him. So, I view that as a huge success for a client on our roster.

yes he makes dogshit music all on his own

We are cattle and deserve to be treated as such

dudes really tried to tell me Esdeekid was organic

mans manager was doing Renaissance tour merch lmaoo

the line is blurred now for me cus as soon as an artist starts getting attention in any organic sense they get co opted instantly. i legit can't think of a single artist that got big in the post-covid era this didn't happen to in some way

dawg wants the KTT2 exclusive

theyre itt

I’m not surprised really but its so egregious

13:20

INTERVIEWER: You guys have run campaigns for all sorts of artists. I was looking through your Instagram. You have artists on there like Coldplay, and Zara Larsson, and Childish Gambino. Could you walk me through an example of one of these campaigns working and why you think it works so well? Maybe Childish Gambino.

SPELMAN: Yeah, Childish Gambino is a fun one. The song is ‘Letter Home’. You know, when we get a song, we sit as a team, [all] 25 people, and we talk about what we’ve seen on the internet that week, what we think's going to work, and then we try to put it into action. And we have a very serious testing process. Uh, and all of our tricks were not working. We [threw] the fastball, and the curveball, and the other thing, and it wasn't working. And then, we noticed one style of quote-on-screen creators really working. But we weren't able to do it at a scale that was actually moving the needle. So, Adam [Tarsia], who is one of our partners in the company who we mentioned, had this “fuck it, I'll do it myself” mindset. We are confident – and so is he – that we can train anyone to go viral. And so he just started training his friends, his brothers, his brothers' friends, and built this army of people to post on TikTok, and the song started going crazy, just driven off these people. I'd be swiping on my feed and seeing his brother [and] our employees going very viral. The song went very high on the TikTok charts. And now all of those people are hired by other labels and they're some of the top influencers in in music who had no experience before.

we should get a ktt artist on this s*** if it's this easy

this is also how social media digital hackers show they are engineering you in real time if you really catch it

hidden in plain sight type s***. there’s a whole community researching social media manipulation/engineering and hackers kinda showing off that they are the cause with like a “random dog with a hat” type s*** would be the hacker within a string of random memes influencing you to click something that now opens a backdoor to expose your personal data

the hole gets deep. this is like tip of the iceberg lmao

The opinions being formed from tiktok comments is true and not alot of people have caught onto this fact just yet. Ive seen a lot of nasty narratives about people get formed because of the tiktok comment section that get repeated irl

2hollis makes so much sense rofl

They are doing this right now with one of jane removers song how to teleport . I think its a forced trend where they do bachata dance to it or sum