JPEGMAFIA

2mo

It's organic in the way that she has a lot of talent and she checks every box a popular rapper should check. TDE has been developing her for years and they just truly unleashed her this year. Yeah they are using industry connections and their reputation to uplift her and put her in the spotlight but she deserves it

Smacked Voodoo

2mo

Son literally within the first hour her mixtape dropped it was a bunch of big name artists crawling out the woodworks calling it the best project to drop this year. So many of the hip-hop blogs and Twitter accounts posting it non-stop, and mind you many of them have already been exposed for being paid to post for labels. I don't know why people think this was not done for her. Shorty somehow became a household name in just a couple weeks, and frankly that just doesn't match the sales of those first couple weeks.

It'd be one thing if this was like a slow build throughout the year kinda thing. But this s*** was literally instantaneous. And I know a lot of people will try and do the "Well she had a huge song with SZA! 🤓" as a means to explain it. That song was two f***in years old and I guarantee you the average person was calling that a SZA track and still had no idea who tf Doechii was. In fact, you'd probably find a bunch of people who have become Doechii fans after her tape be surprised that it was her on Persuasive lol

Tomorrow

2mo

Like does an artists rise to fame happening “organically” or not genuinely affect how you enjoy the music?

FAN

2mo

Y'all are f***ing crazy dawg
So much fake s*** on social media that y'all can't tell no more what's genuine and what's fake
I was there and people actually liked the music and talked about the MUSIC, and she had a great rollout for her tape where she was releasing a music video on social media every week

Here's an artist that's being pushed rn just like Ice Spice was, overly sexual with no real history and popped outta no where, many engagement farming tweets for her garbage song

They're not even trying to hide it because it's all bs meme pages pushing it, with Doechii it was actual people who talk about music like Dissect Podcast etc
Doechii already had a huge following before this

Smacked Voodoo

2mo

Feel like that's all I said and niggas were still upset about what I said.

Again, will just never understand why it's wrong for people to say that Doechii got an excessive push that came off as them forcing her down people's throats and we all have eyes that can clearly see it happening lol

willcherry

2mo

it’s been amazing to watch her take the slow grind process, the album had its biggest streaming day despite being out since august

a lot of artists front load their marketing and give up on the album once it drops.

what you’re witnessing is the marketing dollars not being spent until AFTER the album and tour, meaning that when people are discovering her through performance shows or interviews or whatever it may be, they can go digest the whole album at once. meanwhile her core fans are already loving it so there’s a mix of fan word of mouth, new awareness from people that haven’t heard of her, and people who only slightly heard of her being made into fans

i notice that whenever marketing is done correctly, some people take it as inorganic. usually it’s a bad faith argument. but this is what happens when the label does its job right and has great strategy.

most smart indie artists i know adopt this strategy, after my album i put out 2 music videos, a short film, docu series, did a press run and self produced interview pieces. and that’s just phase 1. i saved almost all the content for after the album
is out though

Smacked Voodoo

2mo

Not for nothing, I'm also kinda curious as to why it's such a big thing for people to admit that Doechii's push has been forced. We've seen this sort of thing a bunch of times and have never had a problem calling it what it is. But apparently when it comes to saying Doechii got that forced push it's wrong and "People just hate darkskin women"

insertcoolnamehere

2mo

@localblaccmane and the rest of the thread's conspiracy theorists doing the eurostep past @willcherry post cause none of yall have a rebuttal for it and it ruins yall paper thin narratives is chefs kiss

Smacked Voodoo

2mo

I ain't even see dude's post.

Sidebar why do you constantly feel the need to gag on my d*** @​ing me with random ass s***?

JPEGMAFIA

2mo

But I mean that's just marketing. You're not going to get mainstream approval without a push like this. There is no such thing as an organic superstar if you think somebody like Doechii is getting forced down our throats. We just havnt truly seen this in a decade with a rapper.

She has the talent and the respect which is organic. She has the stage presence and the "it" factor. to me it's forced when it's something like manufacturing drama between Central Cee and Ice Spice to put their names in headlines for a week or two. All they're doing with Doechii is putting her on Tiny Desk and Narduar and Colbert

Ron Mexico

2mo

Y'all got y'all minds f***ed up

Nevada

2mo

Industry plant but ppl like her so…

Is what it is.

insertcoolnamehere

2mo

I @ you because of a post that pertains literally to the goddamn topic of the thread???

I been stopped with the Rocky s***posts like months ago sooooo bringing that up is

NeonNigga23

2mo

· edited

I was very early to her so I saw her come up in real time. What I saw was an artist drop some songs, blow up on TikTok and then sign to tde sounds organic enough

Smacked Voodoo

2mo

Def wouldn't say she's a plant cause she been around. I'm moreso curious as to why she ain't the push she's been getting this year when she dropped She/Her/Black B****.

My only guess is that she was considered "too weird" back then.

NeonNigga23

2mo

The label wants to push her. It may come off as inorganic to u but they are doing their job so…

Smacked Voodoo

2mo

Okay...where were they at with their job when She/Her/Black B**** dropped? They did her like they been doing Zacari and Lance Skiiiwalker lol

Smacked Voodoo

2mo

Okay...where were they at with their job when She/Her/Black B**** dropped? They did her like they been doing Zacari and Lance Skiiiwalker lol

NeonNigga23

2mo

She was getting playlisted around that time. TDE was sewing the seeds I’m saying all of this as someone who thinks doechii is slightly above “ok”