and the multifaceted niggas that can appeal to multiple genres are either independent or these "high intelligent ceos" don't know how to market niggas like Kenny Mason or Smino.

like c'mon bruh

And Ebro is one to talk lol.

White people finding something else to listen to seems great to me

Kendrick’s cousin plain and simple

We wouldn’t have heard him on a Ye album if he wasn’t

Last longform point on this

My biggest argument is that...the music is out there. The idea that rap music is boring and not creative enough just doesn't pass the smell test for me for that reason.

I think then, in regards to Ebro and what he said in the OP tweet, it has wayyyyy more to do with the fact that in America now, it's harder than ever to create and build a new artist to the level of a Bad Bunny, Pleso, etc. because culture is soooo segmented. Everyone is listening to their own podcasts, their own playlists, that isn't the case nearly as much in other countries and genres outside of the U.S.

As a result, yes, they're going to prioritize other genres than Rap, because the investment is going to go farther

Until the proof of concept returns with Rap, this is a trend that's only going to continue.

We can start by lessening the amount of gangsta rap and opp rap that's at the forefront. This is probably not the answer tbh but The downward trend will without a doubt continue, so long as the most popping 'new' rappers are niggas of the trenches rap wave.

an actually talented rapper that makes hits would destroy the game right now

like 2004 kanye could do 500K in this climate

The equivalent of XXX, JuiceWRLD and Pop Smoke would be like if we lost Kendrick, Drake and Cole in the 2010s before they were able to go on their run.

It's a valid point that the younger generation lost their biggest artists. Uzi and Carti are like the only ones from that era still around

I might get s*** for this but I think the whole game changed when Drake decided to go anti-conscious and only collab with street rappers

He's one of the last rappers still dropping fleshed out projects

nah he wouldn't lol.

I remember seeing her also voice frustrations the lack of support for her music not too long ago. That might be part of the reason why?

Biggie and Pac were also huge artist arguably far bigger and they died and rap continued

"JID"

"mainstream rap"

see how yall move the goalposts?

Like BkTheRula makes the same music/have the same image as a Rapsody.

Or Doja Cat makes the same music/have the same image as a Tierra Whack.

I mean from his era. A lot of these rappers don't feel like they're dropping cohesive projects, just throwing a ton of s*** at the wall and seeing if it sticks. Even CLB for all the memes and 2Sexy was something I spun front to bad and felt like a dope project.

HN might not have been everyone's cup of tea, but that felt like cohesive project.

where and when?

She don't put out enough music for niggas to support?????

I can see what you saying from that standpoint

As a new artist? Prob not

ducks

just throwing a ton of s*** at the wall and seeing if it sticks

and Drake don't do this. got it

man in that one drake thread niggas were saying that he was a pretty subpar live performer for an artist of his stature + the amount he was charging for live shows, and then one of these niggas had the nerve to say “he’s a rapper” to excuse it

Oh now you podding podding

This rap s*** is dead,stop trying to find people to crown to feel better,no one wants to spend real money on these artist. Whether its a label or their fanbase

“fleshed out projects” you niggas are dumb as s*** man i swear to god

I'm trying to find it, I know I remember her going on some kind of rant somewhere.

real

at the time of their deaths you already were seeing the rise of their peers so the vacuum wasn't as big.

I also don't personally believe in that only cause, a some of those that died you could argue woulda prolly fell off anyways.

these niggas are D U M B bro

DUMB