You’re trolling

He’s selling out arenas 10x over and making 5 million a show

The genre is not declining because of him but rather, because rap has gone away from his archetype

Kanye was taking it there, the. Drake / Cole / Kendrick / Sean took it there too.

Rap really started declining when they pushed guys like lil baby and lil durk to the forefront (guys I love)

Y’all blaming individuals when you should be blaming the institutions behind these individuals

If the music was good we would be listening and there would be demand

But it’s not, it’s watered down, we come full circle

rap can’t create new stars partially because of what you mentioned and also the lack of a desire to subvert the current homogeneous sound and trends, and create something new/push hip hop forward

we don’t have anyone in the mainstream doing anything particularly interesting nor new as you said, and they’re essentially regurgitating the same sound across albums over and over again lol

The disconnect is the casual fan wants convenience, opening up apple/spotify to listen to "you're" music as they go thru every other artist they like to listen to daily.

I don’t disagree

But the public still doesn’t see him that way and thats what matters

He’s definitely an opp rapper from Atlanta now but the public still sees him at large as Marvin’s room drake

What your image is is just as important as the actual music

I don't necessarily disagree but this theory is framed in a way that is self defeating

There's a steep decline in the prevalence of monoculture in America but it's still there and this trend can be turned around (although extremely difficult due to the way social media algo's are built and will require serious craftiness)

Ice spice is an example of someone breaking through recently

exactly but niggas get weird when you say it’s an agenda

Drake single handedly revived Durk's career. Wants and Needs is one of Baby's biggest songs. He had his hands on the levers for a decade. Don't play innocent now

The guy would rather do EDM and play basketball than make another IYRTITL

Well that's why I replied to dude that said it's the perfect time for a shift to take place. Yes Spotify and Apple are centralized but that's what contributed to the position we're in now. So a shift would have to take place to decentralize and put artists back in power

Idk about that bro. You got mfs that love ATL rap that love Drake and thank he’s the GOAT. 10 years ago they wouldn’t be caught dead being a fan of his. If he was still seen as the Marvin’s Room guy today, those guys wouldn’t be fans of his. Props to him for converting those people though. But.. with great power comes great responsibility to move the game forward

Do you think Drake decided to get with Durk and Baby or his management did

This is where we’ll kind of disagree

I think that even if new acts pop up that are interesting, it still wouldn’t get rap out of the place that it is now

There’s too much toothpaste out of the tube. In America, across all forms of entertainment, they are having huge issues creating new stars

I think…if you’re trying to figure out how to create an act that can sell 500K first week and sell out arenas…if the answer simply is make better music then you’re losing the plot. There’s a larger more serious issue at hand

This is an age old side speak white ppl use to under value black music.

The music that doesn’t sell is actually good. It’s not marketed in a way that benefits whiteness

Noname had the best album last week and it won’t sell well.

If she was selling her p**** she would be selling better though.

Drake’s management has no control over any creative decisions he makes anymore

That shift you're speaking of have nothing to do with the app that people are consuming music on, that shift will have to take place with the label who are backing the artists that make the same music in different packaging.

Idk I tend to think people in artist ears make actions happen. Drake and Bobbi an example both under the same agency

Anyone feel free to correct me if I am wrong

Well he did not single handedly revive durk’s career huh?

And yes wants and needs is one of baby’s biggest records but so?

To say Drake has hurt the genre is just not true. It’s very clear that his archetype was what was working

Its like Joe said, this is HipHops 50th anniversary and labels aren't even celebrating it after they milked it for every last cent, doesn't surprise me they ready to move on to Afrobeat and Reggaton/other latin genres

Lil Baby killed hip hop. he was supposed to carry the genre on his back after Drake but he dropped the ball

(i never liked him, but that was how he was positioned)

How if it’s bigging up mid ass artists? lmfao the last artist that was great he gave a co-sign to is 21 Savage. The rest of the people he does this with are mid let’s be honest

Yeah but the niggas that love atl rap are a small small faction

He’s very good at playing both sides. Thats why he put out honestly nevermind

when you go to a drake show, there’s a reason why over half of his set list is 10 to 11 years old

A large majority of his base still see him as the Over / find your love / hold on we’re going home guy.

under value black music? huh

I’m just tryna say mfs want to sound like baby, future, gunna and not cordae, mick Jenkins, and noname

and that’s ok

I wish it was more of a complete picture but it’s not these days

Yes it does. The streaming apps in place now are notorious for their low payouts and siding more with the industry at large/major labels more than the artists. I don't see that changing unless artists were to shift to a different model somewhere else like Bandcamp