Hov discog looking more and more like Nas' every album lol

Kenny did some good moves that year

That s*** was very forgettable

I used to defend this album too

Kenny ascended in '18
He did Freddie and FM! in the same year

this too

he's only going up from here

Kenny did a whole EP with RocNation's artist from .the DMV, Q Da Fool.

Whole s*** knocks. Wild slept on.

dont forget Die Lit or Testing!

The drums on kings dead

It wasn't terrible, but it could have been a lot better. They said they finished it just hours before release.

I think it didn't do as well as expected cuz 1 fans didn't really want it and 2 it really wasn't that great.

Edit: I think they were going for the black wealth narrative, but something about it felt off. Like they didn't do it quite right.

It felt like they have no chemistry, hilarious because they’re husband and wife

Also it felt forced already the way they capitalized on the cheating, Lemonade and 4:44 felt personal and clever and had good musical direction, and EIL didn’t

Top 3 year from last decade.

!!!

I think they followed the media's narrative and all the rumours going on and used it to their advantage, but it all went flat in the end

2013: elevator incident with Solange
2013/14: Bey uses it in her lyrics (pr stunt basically)
around this time Jay Z cheating rumors started
2016: Lemonade exposes Jay (let's assume he actually did cheat, it would be almost evil for them to capitalize off something like that)
2017: 4:44 apology to Bey
at this point we've gotten all we wanted, let's move on
2018: EIL and OTRII - here they go cramming it down our throats

I think it didn't do well cuz people didn't want it. People were tired of them two doing collabs and everything being about each other and their marriage so when the album came out, people didn't want it despite a lot of the American shows doing very well.

this too

it felt forced, like they were trying to have some big moment. I think it did less than 10k in the UK first week even tho the tour was at the same time. Weren't there 50-60k at that concert tho?

I think people just didn't want it. They capitalized off it for too long and buy the time the album came out, it was too late

Meh

I’m a Hov stan and I only listened to that album once. I loved Lemonade and 4:44 but I agree with what everyone said about this being forced. BLACK EFFECT is great track though.

? was a great album. Shocked people how talented X was.

remember when J Cole claimed he dropped album of the year?

His best album imo.

Album of the year?

I can see the argument for it.

What was better then it? Scorpion? Ye? TC5? Astroworld?

I'm in the Hive and after listening to it once, I never listened to it again, in full at least. BOSS was my fave off the album. They should have released one or 2 more singles. Apeshit didn't age well even tho the mv was amazing

Too funny, was thinking about this exact thing on a road trip yesterday op. 2018 really was something special

Facts. 2018 slapped hard. Veteran, Some Rap Songs, Ye, Daytona, Iridiscence, Astroworld, Kids See Ghost...and thats just off the top of my head

Been waiting for this thread

Can a 7 song album.be AOTY?