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  • shaleirose

    Doechii is probably the only one right now but people call her an industry plant go figure lmao

  • I listen to rap that doesn't sell. It's not my problem.

  • shaleirose

    Doechii is probably the only one right now but people call her an industry plant go figure lmao

    That’s just because of Drake fans mad about the beef

  • ·
    3 replies
    shaleirose

    But then the question becomes who are these upcoming independent rappers with big talent and crossover appeal that the labels aren't investing in

    Where are they

    Fakemink and Esdeekid are independent outside of physical distribution deals with an interscope subsidiary

  • ·
    1 reply
    eye contact

    Fakemink and Esdeekid are independent outside of physical distribution deals with an interscope subsidiary

    Neither of them have huge star potential or crossover appeal at this moment in time, their sound is too niche

  • shaleirose

    Doechii is probably the only one right now but people call her an industry plant go figure lmao

    Nah doechii def got picked up once she dropped alligator

  • ·
    2 replies
    eye contact

    Fakemink and Esdeekid are independent outside of physical distribution deals with an interscope subsidiary

    Lmaooooo

  • ·
    1 reply
    raps

    (Ken Carson ^)

    okay that second pic is hilarious
    I see you on the marketing argument front, but that doesn't change the fact that labels aren't environments today like they used to be for producing and molding artists. Either else we wouldnt even have a thread like this

  • ·
    1 reply
    shaleirose

    Neither of them have huge star potential or crossover appeal at this moment in time, their sound is too niche

    Fakemink has a lot of crossover appeal songs like fever, Easter pink, like a virgin are far more reminiscent of indie pop than the underground genre he came from

    And esdeekid was punching way above his weight last winter!

  • Blame uzi yb Kodak baby Carti etc for not taking that next step, but the youth love em

  • ·
    1 reply
    Takotchi

    okay that second pic is hilarious
    I see you on the marketing argument front, but that doesn't change the fact that labels aren't environments today like they used to be for producing and molding artists. Either else we wouldnt even have a thread like this

    But there are numerous stars in other genres that have popped up in the 2020s

    Sabrina Carpenter
    Billie Eilish
    Tyla
    Morgan Wallen
    Chappell Roan
    Olivia Rodrigo
    Leon Thomas
    Olivia Dean

    Rap seems to be the only genre struggling to find a new star right now

  • ·
    1 reply
    eye contact

    Fakemink and Esdeekid are independent outside of physical distribution deals with an interscope subsidiary

    Cmon Man lol

    That’s the answer to who can make a TML Graduation C2-C3 GRODT level album but is being overlooked by labels?

    Dudes can make decent interesting music for their niche and “thing” but not be big 3/top of mainstream rap worthy and thats more than okay but lets be fr lol

  • ·
    1 reply
    Benny Boy

    Lmaooooo

    You’ve been on my d*** for two weeks now, I might as well send you my phone number so you can privately send me nudes like a hoe

  • eye contact

    Fakemink has a lot of crossover appeal songs like fever, Easter pink, like a virgin are far more reminiscent of indie pop than the underground genre he came from

    And esdeekid was punching way above his weight last winter!

    Fakemink's sound is way too niche to ever crossover in a BIG way like guys like Drake, Kendrick, Cole, Future, and Travis did

  • ·
    1 reply
    shaleirose

    But there are numerous stars in other genres that have popped up in the 2020s

    Sabrina Carpenter
    Billie Eilish
    Tyla
    Morgan Wallen
    Chappell Roan
    Olivia Rodrigo
    Leon Thomas
    Olivia Dean

    Rap seems to be the only genre struggling to find a new star right now

    like someone already mentioned to you before
    those are pop acts
    thats an entirely different ecosystem from rap in itself
    this is why i said meg can live in that territory because she has crossover appeal
    crossover meaning crossover into pop appeal

  • Benny Boy

    Lmaooooo

    he just never stops it’s amazing

  • ·
    3 replies

    I know y’all are gonna cook me for this one but Jack Harlow was the last guy who looked like he fit the superstar mold but immediately fumbled all of it

  • notbrock

    I know y’all are gonna cook me for this one but Jack Harlow was the last guy who looked like he fit the superstar mold but immediately fumbled all of it

    nah I agree with this 1000%

  • Alexandrian

    Blame uzi yb Kodak baby Carti etc for not taking that next step, but the youth love em

    Kodak YB Baby definitely have a role in this because they somewhat have the talent to make 2000’s early 10’s level albums at least on some Jeezy Wayne TI type s*** but they stay on a certain type of beat lol niggas scared of them pre 2015-2018 drums lol

    Kodak at least got paintinn pictures and yb tried doing that old NOLA style beats album

  • raps

    Cmon Man lol

    That’s the answer to who can make a TML Graduation C2-C3 GRODT level album but is being overlooked by labels?

    Dudes can make decent interesting music for their niche and “thing” but not be big 3/top of mainstream rap worthy and thats more than okay but lets be fr lol

    a) contemporary rap fans don’t want their favorite artists to be cringe mainstream/crossover fans. They don’t want Katy Perry collabs, dreamworks voice roles, McDonald’s collabs, etc.

    b) labels don’t want to invest in rappers being commercial/crossover stars after decades of unruly and loose cannon rappers who remain legal and behavioral liabilities. They could just pick a white woman out of the Disney channel alumni and plug them in.

    c) rap artists don’t want to get totally shafted by labels like the greats of the 2000’s and 2010’s did. Literally everyone was dissing their label: SZA, Thug, Uzi, etc.

    No one who is part of the emerging annd front running ecosystem wants what you’re talking about.

  • ·
    1 reply
    Takotchi

    like someone already mentioned to you before
    those are pop acts
    thats an entirely different ecosystem from rap in itself
    this is why i said meg can live in that territory because she has crossover appeal
    crossover meaning crossover into pop appeal

    Yes, but pop struggled heavily in the 2010s outside of the heavy hitters, it's not a guaranteed thing that we get new popstars every year like we have so far in the 2020s

    Also, Morgan, Leon, and Olivia aren't pop acts in my opinion, they're mainstream friendly. But all three are obvious genre acts

  • ·
    1 reply
    notbrock

    I know y’all are gonna cook me for this one but Jack Harlow was the last guy who looked like he fit the superstar mold but immediately fumbled all of it

    He’s the closest name to someone in that vein so far but just didn’t have enough to talk about

    He’s still in an good place if he can tap into something that makes him unique

  • ·
    1 reply
    notbrock

    I know y’all are gonna cook me for this one but Jack Harlow was the last guy who looked like he fit the superstar mold but immediately fumbled all of it

    You're right, for a period there it looked like he would be, but then he dropped a stinker album and followed it up with a #RealRap project that alienated most of his fanbase

  • raps

    He’s the closest name to someone in that vein so far but just didn’t have enough to talk about

    He’s still in an good place if he can tap into something that makes him unique

    Nah he still had a shot but killed himself with that last project

  • eye contact

    You’ve been on my d*** for two weeks now, I might as well send you my phone number so you can privately send me nudes like a hoe

    You want to see my d***????

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