You have to look at the purchasing power as part of the equation also.
There is a reason why all these artists rather tour US/Canada because this part of the world carries more weight.
If Morgan Wallen was the most streamed artist globally then he would be the biggest but he isn't.
Bad Bunny is still bigger than him globally even at his peak. He had 2X as many streams in his off year.
these are the 10 biggest music markets in the world

Which ones do you think Bad Bunny is well known and his songs are popular?
Never heard mango s*** on a white artist once btw
man gotflu more like man goget some b****es 🤣
let's go rosé
https://twitter.com/chartdata/status/1875982425110524223Gracie peak white girl
Also we really putting all of latin america as if it's one country.
Bad Bunny is the most streamed artist in 20+ countries year in and out.
Ed has presence in Asia/Europe but he is rarely the biggest artist in each country. I like Ed.
these are the 10 biggest music markets in the world

Which ones do you think Bad Bunny is well known and his songs are popular?
I don’t understand your logic. Is it not more impressive that Bad Bunny is still as popular as he is, when there isn’t even a primarily Spanish-speaking country anywhere on this list?
I don’t understand your logic. Is it not more impressive that Bad Bunny is still as popular as he is, when there isn’t even a primarily Spanish-speaking country anywhere on this list?
Stop quoting continuum lmao he doesn't even hide it
these are the 10 biggest music markets in the world

Which ones do you think Bad Bunny is well known and his songs are popular?
I don't see Latam countries there individually but collectively they are bigger than all but US probably and Bad Bunny has chokehold on it and is #1.
I don’t understand your logic. Is it not more impressive that Bad Bunny is still as popular as he is, when there isn’t even a primarily Spanish-speaking country anywhere on this list?
The point is Bad Bunny isn't the most popular artist in the world.
The most popular is someone that is well known across all continents.
I don't see Latam countries there individually but collectively they are bigger than all but US probably and Bad Bunny has chokehold on it and is #1.
So he's a local popstar.
I hope you used that same genre excuse for albums like Mr Morale/Honestly Nvm, I know most people on here don't.
We'll see, I haven't seen hype for this new album at all considering he has the #1 streamed album of all time.
To me it just looks like his career is going the Post Malone trajectory.
37 million streams in 8 hours btw
The point is Bad Bunny isn't the most popular artist in the world.
The most popular is someone that is well known across all continents.
no, most popular is someone who collectively does the best numbers.
He has the most GLOBAL streams which makes him the most popular.
Just like Cricket is the 2nd MOST popular sport even though 90% of the fanbase comes from south asia and most of the world does not know about it.
Mk.gee?
He’s the young god but no. Literal Batman energy: larger than life, cinematic, masculine power, can go back and forth between campy or gritty, and giving a damn about the world and being a man of the people
He’s the young god but no. Literal Batman energy: larger than life, cinematic, masculine power, can go back and forth between campy or gritty, and giving a damn about the world and being a man of the people
the gp doesn't like larger than life popstars anymore
they have to be relatable, they have to be like your best friends, they can't even be that good of performers anymore
the gp doesn't like larger than life popstars anymore
they have to be relatable, they have to be like your best friends, they can't even be that good of performers anymore
Do they (the US gp) not like it or have they simply not had it in a while?
there are tons of indians/south Asian artists doing millions of streams daily, billions monthly... Arijit Singh is the most followed singer on Spotify
yet we can all understand that they aren't "the most popular singers in the world", that they are just very popular in one specific region (which is very populous)... we can't say the same about Bad Bunny?
The point is Bad Bunny isn't the most popular artist in the world.
The most popular is someone that is well known across all continents.
Spanish is the 4th most spoken language in the world. Bad Bunny is, by a wide margin, the most popular Spanish-speaking artist.
How would he not be one of the most popular artists in the world?
there are tons of indians/south Asian artists doing millions of streams daily, billions monthly... Arijit Singh is the most followed singer on Spotify
yet we can all understand that they aren't "the most popular singers in the world", that they are just very popular in one specific region (which is very populous)... we can't say the same about Bad Bunny?
Bad Bunny is the third most streamed artist of all time on Spotify, with 85 billion streams.
Arijit Singh is #60, with 22 billion.
Do you not see the difference?
Even Ed Sheeran has 30 billion less streams than Bad Bunny, and he’s been making music for almost a decade longer.
Do they (the US gp) not like it or have they simply not had it in a while?
people were criticizing beyoncé's christmas performance for being too choreographed and good ffs... and it wasn't the first time
she's deemed as "too perfect" and this is not appealing...
they don't even like power vocalists anymore. everything now is all about "vibes", relatability, personal experiences
"we can't say the same about Bad Bunny"
no, because parts of his audience are in the US and also in Europe but you're dumb as s*** anyways
this dumb idiot is trying to compare bad bunny with arijith singh while bad bunny had a stadium tour in the US... all you need to know
"we can't say the same about Bad Bunny"
no, because parts of his audience are in the US and also in Europe but you're dumb as s*** anyways
this dumb idiot is trying to compare bad bunny with arijith singh while bad bunny had a stadium tour in the US... all you need to know
I’ve literally never heard anyone talk about Spotify follower count I didn’t even know it was a thing
I’ve literally never heard anyone talk about Spotify follower count I didn’t even know it was a thing
continuum wouldn't say one single s*** about Bad Bunny if he would do brazilian music
His opinion doesn't matter
continuum wouldn't say one single s*** about Bad Bunny if he would do brazilian music
His opinion doesn't matter
P***itta, the biggest Brazilian act on streaming, is garbage lmao
P***itta, the biggest Brazilian act on streaming, is garbage lmao
So you’re racist and misogynist. Got it.
I’ve literally never heard anyone talk about Spotify follower count I didn’t even know it was a thing
literally just an example
this guy is a massive star in one specific part of the world while simultaneously being completely irrelevant outside of it
Morgan Wallen's numbers in the US are insane. He will eventually have two diamond albums in a span of 5 years... yet he's completely irrelevant almost everywhere