Jul 17, 2021proof that new music is ass i knew i wasn’t crazy
Jul 17, 2021This is a non story
Jul 17, 2021
KanyiggaS*** take. Other steamed rabbits do stick
Tell me about steamed rabbits with consistently great projects.
Jul 17, 2021all the new music needs that kind of sound... the aura... the feeling... the sense of harmony.
Jul 17, 2021·1 replyAm I supposed to care?
50 years still listening to Metallica big whoop
Jul 17, 2021
PEACEFUL HARMONYMost people are not adults u idiot
What are most people then?
- Jul 17, 2021Bow And Arrow
Am I supposed to care?
50 years still listening to Metallica big whoop
Jul 17, 2021·1 replyBeen telling y'all for years music is getting worse. Idk how y'all don't get bored with music these days. It all sounds the same.
Melz ⚜️Jul 17, 20216geWyep cause new music is dead rn
inb4 the mfs taking about you ain’t looking hard enough
- drake avi
- drake name
- “new music is dead”
You obviously aren’t looking hard enough
- Jul 17, 2021Iron Lion Zion
Over 66% of all music listening in the US is now of catalog records, rather than new releases
There were 555.3 billion streams of music on audio and video platforms in the United States in the first six months of 2021 – up by 54.3 billion year-on-year.
But the bigger story for the Stateside music industry is less about how much people listened, and more about what they listened to.
According to MRC Data‘s new mid-year report, the six months to end of June 2021 saw catalog music’s share of total album consumption in the US rise to 66.4% (whereby ‘catalog’ reflects anything released over 18 months before a consumer made a purchase and/or pressed play).
That 66.4% figure was up from 63.9% in the first six months of 2020, and, according to prior MRC Data / Nielsen Music reports, up from 60.8% in the first six months of 2018.
A quick explainer: MRC’s ‘total album consumption’ metric bundles together physical and digital album sales with single-track downloads and streams, with these single-track downloads and streams converted into ‘album equivalent’ units. To achieve this, MRC converts every 1,250 premium streams or 3,750 ad-supported streams of tracks on an album into a single ‘sale’ for that LP. It does the same for every 10 downloads of tracks from a single album. This formula is designed to be ‘revenue reflective’ – for example, with 1,250 premium streams roughly generating the same amount of money as a single album. ‘Total album consumption’ does not take into account digital or terrestrial radio plays.Conversely, the percentage of total album consumption claimed by ‘current’ music – that’s music released within the prior 18 months of a consumer making a purchase and/or pressing play – keeps on falling.
In the first half of 2021, according to MRC Data’s report, ‘current’ music claimed just 33.6% of total consumption, down from 36.1% in H1 2020.
In real terms, here’s what that means: Of the 434.7 million ‘equivalent’ album sales in the US in H1 this year, approximately 288.6 million were of catalog records.That’s nearly double the amount of album-equivalent units racked up by ‘current’ music in the period (146.1 million).
Looking at the growth patterns of ‘catalog’ and ‘current’ music sharpens the story of catalog’s flourishing dominance.
According to MBW a***ysis of MRC’s report, catalog music saw its album-equivalent consumption grow by 44.1 million units YoY in H1 2021 vs. H1 2020.
‘Current’ music, meanwhile, saw YoY growth of just 7.7 million units.A fun exercise for you: What if this pattern (+44.1m per year for ‘catalog’, +7.7m for ‘current’) continues over the next nine years?
Well, in the first half of 2030, that would mean ‘catalog’ music had 685.5 million equivalent units, but that ‘current’ music had just 215.4 million.
In other words, in this extrapolated scenario, ‘catalog’ music would have a 76% market share. ‘Current’ music would weigh in with a lowly 24% – less than a quarter of the market.
https://www.musicbusinessworldwide.com/over-66-of-all-music-listening-in-the-us-is-now-of-catalog-records-rather-than-new-releases/
so many major releases were in 2018 so it makes sense it went up from then
- Jul 17, 2021·1 replyPlankton
None of the big artists have dropped since the pandemic. Now that they are allowing shows again we already have announcements for Post and a pseudo announcement for Drake. Those two albums alone will lower the 66% figure in OP.
exactly look at how many big releases were in 2018 vs 2020 and 2021
2018 was insane to think about how many people dropped tbh
Jul 17, 2021“66%”
- Jul 17, 2021·1 replyPEACEFUL HARMONY
Most people are not adults u idiot
most people are over 18 this is facts
Jul 17, 2021i would have hoped it was more old music, like 90-10 theres a lot of stuff going back that people should listen
Jul 17, 2021S*** with all the new albums and artists that seem to come out every other week people gotta catch up somehow.
- Jul 17, 2021
Also lotta the new artists coming out now make trash music so it's better to go back to old albums.
Jul 17, 2021
Fiviif its over a week old I ain't tryna hear it
- Jul 17, 2021·1 replyColtWilliamsMusic
Been telling y'all for years music is getting worse. Idk how y'all don't get bored with music these days. It all sounds the same.
People said this same take in 2012 and were proven wrong
Jul 17, 2021Well yes
There is quite a bit more old music than there is new music
Jul 17, 2021I’d say I listen to 90% + older music, the only albums thatve kept my attention this year have been Tyler, Armand hammer, Mach, Lloyd Banks and Vince
- Jul 17, 2021·1 replySaint Aquinas
People said this same take in 2012 and were proven wrong
Nobody was saying this in 2012 as we were coming off of The Weeknds mixtape run, watch the throne, good kid maad city, and channel orange lmao
- Jul 17, 2021
S*** is all satanic. I like the old days when they were more subtle about it
Jul 17, 2021flizzy 999My Dad is not gonna buy a Gunna record
Neither am i
- Jul 17, 2021
quadraThat's not why it's not sticking
Of course thats apart of why I doesn't Stick
