EDIT:
To pay proper homage in throwing Mikey and Chuck at the top of OP because I don’t want it to be confused I would ever exclude their impact.

I’m not saying any of the names below were FIRST to do anything. But they ushered in the era for people (mostly black kids) to be more expressive with style and being true to themselves.

New Boyz had the Jerk movement. That was the first initial shift from baggy clothes to skinny jeans/fit clothing. The jerk movement was obviously short lived but it’s impact can’t be denied. For my older 20s posters idk how it was on the west coast. But In the South at least wearing anything that wasn’t baggy in the mid 2000s would get you flamed. So people transitioning to tight jeans was huge. I don’t think we have that discussion about that era a lot. New Boyz walked so a lot of you younger cats can get away with a lot of the fashion y’all have today. Granted 2009 was an awkward dressing period, but it was still the beginning of trends to come.

Travis Porter and Odd Future deserve credit for their impact as well. Travis Porter was just perfect for the timeline. Very swaggy like New Boyz but also with the trap vibes infused. They really put an emphasis on being different (literally a track called I’m a Differenter) again they didn’t start anything and they were also short lived. But huge in the south at least and their impact gets kind of swept under the rug for pretty much influencing a lot of people to gravitate away from 2000s styles as well.

Now on to Odd Future. Tyler made it a huge point to tell kids to be themselves. Tyler obviously in the older days was far from an actual good role model with a lot of his behavior, but a lot of kids still looked up to him. He influenced a lot of style changes. Again here in the South you really didn’t see black skaters like that and they popped up everywhere after the OF movement. Tyler was out here dressed like an Easter basket taxi driver and a lot of people followed behind that. His influence is obviously undeniable. Tyler made being yourself look cooler than anyone else did. Mix that with Lil B’s formula of music being a huge inspiration for a lot of artists that are big now and you pretty much have the recipe for 2021.

A lot of these early 2010 trends were cringe and you can look back now and say yikes. But the freedom to wear pretty much whatever now, any kind of whacky hair styles or dye, and make very unorthodox music in hip hop, none of that would fly without us going through the “swag” era

I typed this super fast and probably got my point across terribly so I’ll probably have to edit a lot and re type some things

swag swag swag on you
chillin by the fire while we eating fondue

i invented swag - HOV

thanks, HOV!

New Boyz era was a dark time

And hyphy era birthed all this jerk s***

OF influence was crazy back in like jr high though

I found a bunch of 2009 pictures. I can’t believe I thought skin tight red jeans with a Spider-Man shirt and chuck Taylor’s was the move but at the time girls at my school loved it lol

Rich Kidz Skooly dem

The swag era

The worst era I grew up in. But Daisy Trinidad and Mclovinnbabe. Honey Cocaine too

New Boyz are way more influential than Tyler

U a jerk! I kno

how you say swag and not mention Lil B???

all of OF was singing his praises in their primes, he influenced the f*** out of them

Tyga had a chokehold on my life for 2 summers

You just brought me back to my high school days when my mates were obsessed with Swag Surfin this, Soulja Boy that, Lil B Martian crap lol. I am HAPPY that era is over cause it bring NO nostalgia to me whatsover. Didn't like that trend of music back then and still don't like it now.

swag

bro said